A ttractions and P avilions Inspiration, connections and solutions are found in these curated show floor spaces. These designated areas group similar Exhibitors in a central location to provide cross- aisle synergies and an enhanced Show Floor experience. And don’t forget to check out the Main Stage and Destination NXT Theaters, now located right on the Show Floor! C entral H all The M.E.T. 360 Studio is home to “NAB Show LIVE,” the official live streaming broad- cast produced in partnership with Broadcast Beat. “NAB Show LIVE” captures the scope and influence of the Show, presenting buzz- worthy moments and hot topics as they hap- pen. Attendees and online viewers will hear how today’s leading broadcasters, brands, person- alities and solutions providers are harnessing The M.E.T. Effect and bringing inspiration and innovation to the media, entertainment and technology industries. “LIVE” will also feature streaming of select conference sessions. From broadcast engineers and IT to CEO’s, TV Producers and beyond, this destination is designed to guide industry professionals on the advantages of switching to IP, how to implement new infrastructure and make the shift as securely as possible. 12 • Broadcast Beat Magazine • www.broadcastbeat.com N orth H all Don’t miss Futures Park, a showcase of advanced projects, presented by NAB, pow- ered by PILOT. It features demonstrations of high-tech media developments in prog- ress, prototypes, and products not yet avail- able for sale, from academic, government, and commercial research laboratories in the United States and around the world. StartUp Loft is the launching pad for the industry’s newly created companies. Get the first look at product and service offerings that have recently hit the market. SPROCKIT® features the most promising market-ready media and entertainment enti- ties from around the world – the Best of the Best. Our “By Invitation Only” startups have proven products, customers, services and are ready to scale.