global campaign . The complexity of the process varies
on a per project basis , but again , there are often universal standards that can be applied universally .
Most importantly , it is always a good idea to make one party responsible for coordinating the collaboration between all of the creative partners . It can be a collective of players – or a consultancy - that has production expertise across multiple platforms . It also requires a sophisticated understanding of the nuances of different production methods , creating effective timelines , implementing processes that meet cost and creative considerations – as well as the ability to anticipate and avoid potential pitfalls . There has never been a greater need for skilled coordination of the various players and ensuring that an asset ’ s requirements are prioritized and addressed in its production plan . . The overarching goal is still delivering the most efficient
and highest quality executions for each type of deliverable - without wasting money and time on redundancies or producing content at a significantly higher level of quality than it requires . Accomplishing this may be harder than it sounds , as it crosses over some significant boundaries and roles - from account management to project management to production - and territorial behavior is as common in the agency world as it is in large and small corporate environments .
Our methodology is to foster collaboration between all creative partners , offer strategic production advice , and devise and implement time-sensitive tactical solutions that can be applied across all platforms on a go-forward basis . Brands and agencies can benefit from our problem-solving skills , insights into the root causes of recurring issues and the executional challenges that today ’ s complex content production process presents .
T . Alex Blum is the founding partner of Blum Consulting Partners , a production consultancy working with brands , agencies and their creative partners to foster collaboration in the production process . Alex has a 35-year history in advertising production as Owner / Executive Producer of the award-winning production company Headquarters , as well as Co-Producer on Behind Enemy Lines , Fox 2001 and Producer on Flight of the Phoenix , Fox 2004 . Alex was a 3-term AICP Chairman , honored with the AICP Lifetime Achievement Award and has been a guest lecturer at the Smithsonian . Prior to starting Blum Consulting Partners , Alex was Chief Innovation Officer at Advertising Production Resources .