PLANNING YOUR JOURNEY
TO THE CLOUD
By JEFF ROSICA, PRESIDENT, AVID
When we introduced our Avid Everywhere vision
in 2013, the industry was facing a period of
unprecedented change. The rapid digitization of
the media value chain made it difficult for content
creators to connect and automate workflows, and
increased the cost and complexity of monetizing
assets. The consumerization of content creation
and distribution forced media organizations to
adjust to a new reality of diminishing control
over how audiences consumed content. At the
same time, declines in traditional revenue sources
required a recalibration of business models and
the relentless pressure for operational efficiency
challenged an industry
filled with disconnected
people, tools, and work-
flows.
These
were
the
core issues the Avid
Everywhere vision and
strategy set out to
resolve in 2013. And
now, just four years
later, the transformation
of our vision to reality is
complete. We’ve creat-
ed the most open, tightly integrated and efficient
media platform that enables media organizations
to more effectively connect disparate teams and
accelerate their workflows. And new distribution
and monetization capabilities are helping them
connect with their audiences in much more pow-
erful and profitable ways than ever before.
Yet even as technology advances, urgent opera-
tional and financial challenges remain. Pressure
to create ever-greater volumes of high-quality
content is immense, yet technology budgets
aren’t increasing; they’re straining to keep pace.
Heritage production environments aren’t as flex-
ible or efficient as they need to be to handle the
load and fast pace. Increasing operational capac-
ity requires expensive, often redundant staffing
and capital expenditures. And production facility
real estate makes it very costly to house hard-
ware. Compounding the problem, many organiza-
tions that have overprovisioned their on-premise
hardware capacity are
actually underutilizing
their systems invest-
ments.
THE BENEFITS OF
MOVING MEDIA
PRODUCTION TO
THE CLOUD
Extending media pro-
duction to the cloud—in
the way that best suits
an organization’s unique
operational realities—opens the opportunity to
both increase production capacity and ease the
financial burdens of content creation and dis-
tribution. Media organizations gain the licens-
ing flexibility and business agility to align their
deployed technology solutions with the needs
of their production environment. They can also
connect and collaborate from anywhere, whether
Broadcast Beat Magazine • www.broadcastbeat.com • 45