Broadcast Beat Magazine 2018 BroadcastAsia Special Edition - Page 39

senior management team. 25% of respondents have between 25-50% of females in their management team. 60% of respondents had a minority and in most cases no women on their senior management team • From 1700 industry manufacturers and service companies exhibiting at NAB less than 2% have a female CEO! • All respondents (apart from one) wanted to have a pro-active group that supports women in broadcast and provides networking, talks and mentoring So, have things changed – yes, a bit but not enough. I ask myself repeatedly, especially looking around the halls of IBC, how do we attract more women into the industry and get the ones in it to get into more senior positions? It is absolutely correct to say that we need to start it at a school and university level but we need to make it attrac- tive for women to join. As part of our survey we looked at 250 industry manufacturers websites and only 25% of them had women using equip- ment on them and the majority used terminology such as cameraman. The statistic on the number of women as CEO is just shocking and will not encourage women in any way. In my mind to accelerate this change we need to work with the industry associations, exhibitions and manufacturers to raise the issue and get talk- ing about it. Following on from the survey results we have formed a new group called Rise which is currently being put together and will host its first event in London before the end of the year with global events to follow. What next? The Rise group is looking for women and men to join and be part of the change, I will be at NAB New York so if you would like to get involved or meet up please let me know on sadieg@bubbleagency.com and we can start mak- ing a difference. Broadcast Beat Magazine • www.broadcastbeat.com • 39