Broadcast Beat Magazine 2018 BroadcastAsia Special Edition - Page 24

tent creation tasks against the seven criteria defined above to rate their suitability for cloud deployment, determining which disciplines derive the most value from the cloud as it stands today. The following functions are best suited to the cloud at the pres- ent time: Review and Approval - Applications like digital dailies and review and approval are perfectly suited for the cloud. Stakeholders can securely stream, view and annotate proxy clips using standard internet connections and generic hard- ware like smart phones and tablets, easily taking part in an asynchronous creative process. Datasets are light and easily managed in cloud data centers, participants can be anywhere, and low-latency interactivity isn’t critical. Asset and Workflow Management - Managing libraries of media assets and orchestrating content workflows are generally well suited to the cloud. Participants are typically distributed across facilities and departments. Asset management tasks focus pri- marily on light metadata and are accomplished with light- weight proxy media. Standard streaming technology provides adequate interactivity. Cloud services like Avid’s MediaCentral | Cloud UX provide access to projects, media and workflow tasks through a simple user- friendly graphical interface available from any device. Content Sharing and Collaboration - The cloud can be highly effective for services that focus on content sharing and collaboration. Leveraging cloud infrastructure, data can be automatically synchronized between collaborators over standard IP networks. For exam- ple, Avid Cloud Collaboration for Pro Tools enables musicians and engineers to work on dif- ferent tracks of the same song at the same time. Collaboration features are embedded directly within Pro Tools’ UI, making it easy and intuitive to upload tracks to share with collabora- tors, or download tracks. The service is highly scalable, with typical peak usage of more than 400,000 unique users per day. These content creation areas fall somewhere in the middle of the suitability spectrum, with both benefits and challenges: Animation - Some aspects of animation workflows are well suited to the cloud. Animation artists require real-time interac- tivity as they fine-tune the visu- al design and movement of ele- ments within a scene. As such, 24 • Broadcast Beat Magazine • animation creation software is still best suited to deployment on individual workstations and laptops. But the cloud can com- plement traditional installed clients by enabling file shar- ing, collaboration, and render- ing at scale. 3D rendering is highly computation-intensive. Rather than capitalizing large, on-premises render farms that may not be fully utilized, most animation houses leverage the cloud for peak workloads, taking advantage of the highly scal- able computing available in the cloud. Creative Editorial - Using the cloud for editing functions is one of the most rapidly evolv- ing areas of the content creation value chain today. Depending on the editorial workflow, cloud deployment patterns can take different shapes. Here are three examples: • Light editing, like basic shot selection and rough cutting, can take place using proxy media and software that runs on gener- ic servers in cloud data centers.