Broadcast Beat Magazine 2018 BroadcastAsia Special Edition | Page 22

Extending Media Production
to the Cloud
New technologies and
solutions are delivering
on the cloud’s promise
and fundamentally re-
shaping content creation
and distribution work-
flows.
Tim Claman, Vice President, Platforms and Solutions, Avid
Extending media production to the cloud can increase production
capacity and ease the operational burdens of content creation and
distribution. With everyone from larger media enterprises to individ-
ual artists looking to capitalize on the cloud’s efficiency and scalabil-
ity, Avid undertook a number of cloud test-drives with select media
organizations in Europe and the U.S. to develop a deeper under-
standing of cloud workflows. We deployed Avid systems in Microsoft
Azure datacenters to explore a range of real-world use cases span-
ning broadcast and post-production workflows. These tests revealed
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