Broadcast Beat Magazine 2018 BroadcastAsia Special Edition - Page 22

Extending Media Production to the Cloud New technologies and solutions are delivering on the cloud’s promise and fundamentally re- shaping content creation and distribution work- flows. Tim Claman, Vice President, Platforms and Solutions, Avid Extending media production to the cloud can increase production capacity and ease the operational burdens of content creation and distribution. With everyone from larger media enterprises to individ- ual artists looking to capitalize on the cloud’s efficiency and scalabil- ity, Avid undertook a number of cloud test-drives with select media organizations in Europe and the U.S. to develop a deeper under- standing of cloud workflows. We deployed Avid systems in Microsoft Azure datacenters to explore a range of real-world use cases span- ning broadcast and post-production workflows. These tests revealed 22 • Broadcast Beat Magazine •