Broadcast Beat Magazine 2017 NAB Show NY/SMPTE Special Edition | Page 73

assets for logos , objects , words , license plates , faces — even facial expressions . The detailed content analytics provided by this level of AI processing allows you to extend the value of your content , better engage with your audience , and provide your advertisers with near real-time performance data . A sports and entertainment venue , for example , can show a vendor every instance of its logo or product appearing during a specific event . A news or entertainment channel can identify the clips in its library that enrich currentevent reporting or can be sold to other outlets at the peak of their value , such as following the passing of a famous celebrity . Video segments that previously were forgettable , or even lost , can suddenly become valuable by supplying the depth and color to make a uniquely compelling story .
Moving AI Beyond the Cloud
The value of robust data intelligence is significant , but the
extraction of that data is practical and cost-effective only when performed by an automated AI engine . Fast , economical analysis of digital assets — even the massive libraries maintained today — by AI engines promises to be a game-changer for media companies . It will become a natural and normal part of any media business for one simple reason : Even the humblest AI processing today is vastly more effective in extracting useful metadata than any other current method or model .
One of the vendors leading the AI revolution is Veritone . Founded in 2014 , Veritone has developed a best-in-class , cloud-based platform called aiWARE that unlocks the power of cognitive computing to allow unstructured audio and video data to be processed , transformed , correlated and analyzed in a seamless , automated manner .
While the benefits of cloud processing are by now well-documented , maintaining a large — and growing — content library off-premise can be cost-prohibitive . Content security might also be a concern . For the many digital media libraries maintained in on-premise storage , Quantum and Veritone are now working together to bring AI engines and their functionality down to the ground . The result is aiWARE for Xcellis ®, a version of Veritone ’ s platform designed for Quantum StorNext ® shared storage environments that feature Xcellis workflow storage architectures .
Situating powerful AI processing behind corporate firewalls , aiWARE for Xcellis is ideal for companies with significant investments in on-premise storage , as well as those with cost or security concerns about cloud storage . The software runs on the Xcellis Application Director server and can burst to the Veritone cloud to access hundreds of additional cognitive engines , as needed . aiWARE ’ s powerful capabilities allow you
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