Broadcast Beat Magazine 2017 NAB Show NY/SMPTE Special Edition - Page 72

GROWING YOUR BUSINESS WITH HELP FROM ON-PREMISE AI PROCESSING By KEITH LISSAK, SENIOR DIRECTOR, MEDIA & ENTERTAINMENT SOLUTIONS MARKETING, QUANTUM The use of artificial intelligence (AI) to automate the extraction of data intelligence — metadata — from stored digital content offers tremendous potential for the media and entertain- ment industry. By accelerat- ing the discovery of interest- ing moments within your digital media library, AI dramatically reduces the time, work and cost involved in realizing the potential value of that content. Identifying relevant material in your library then becomes a simpler, faster process — one that generates comprehensive results in a fraction of the time it would take a human to manu- ally catalog video clips. Consider a broadcaster with a production team that cre- ates hours of video each day. After five years, the company has a massive store of content, and perhaps no single individ- ual who knows about all of the media within that library. It would take years for someone to log each piece of stored content; simultaneously keep- ing up with new content as it’s created would make accurate tagging a virtually impossible task. Without applying some intelligent tools, a company simply cannot fully understand or monetize its digital media. That’s where AI can have a huge impact. When integrated 72 • Broadcast Beat Magazine • www.broadcastbeat.com with a robust media asset man- agement (MAM) solution, even the most basic AI processing can yield tremendously useful insight. If a cognitive engine were, for example, to listen to the soundtrack of every stored video and transcribe it into text so that all spoken words were searchable, that metadata would be of considerable value. In the past, it may have actu- ally been less painful and less expensive to simply reshoot some content than to try to find existing footage in a library. Text recognition is just the tip of the iceberg. Imagine linking a battery of cognitive engines to mine your audio and video