Broadcast Beat Magazine 2017 NAB Show NY/SMPTE Special Edition | Page 60

SMPTE 2017:
THE NEXT CENTURY
SMPTE’s Annual Technical Conference & Exhibition
is the world’s premier forum for the exploration
of media and entertainment technology. Taking
place Tuesday, Oct. 24, through Thursday, Oct.
26, at the Hollywood & Highland Center, the event
will fill two exhibit halls and multiple session
rooms. SMPTE 2017 will also feature a beer gar-
den, Broadcast Beat’s SMPTE 2017 Live! Studio,
and a series of special events culminating with
the SMPTE Annual Awards Gala hosted in the
Loews Hollywood Hotel’s Hollywood Ballroom on
the evening of Thursday, Oct. 26.
The event will kick off with the day long SMPTE
2017 Symposium — “Artificial Intelligence (AI) and
Machine Learning in Digital Media Creation: The
Promise, The Reality, and The (Scary?) Future” —
on Oct. 23. Co-chaired by SMPTE Fellow Michelle
Munson, co-founder of Aspera, and Yvonne
Thomas, product manager at Arvato Systems,
the SMPTE 2017 Symposium will examine how
AI and machine learning (ML) technologies have
gained significant traction in the creation of digi-
tal media. Subject matter experts, visionaries, and
60 • Broadcast Beat Magazine • www.broadcastbeat.com
thought leaders will assist attendees in under-
standing these technologies and their potential
to disrupt the media and entertainment industry.
Munson and Thomas will open the program at 9
a.m. along with SMPTE Education Vice President
Richard Welsh and SMPTE President Matthew
Goldman, senior vice president of technology, TV
compression, at Ericsson. Next, Welsh will pres-
ent “Understanding AI, Analytics, and Machine
Learning,” a tutorial demonstrating these tech-
nologies not just as algorithms, but rather as criti-
cal elements in the ML network for reproducing
results.
Jeff Kember, technical director for media in the
office of the CTO at Google, will deliver the key-
note address. He will discuss the latest opportuni-
ties and advances in ML, and how AI and ML are
shaping the future of the media and entertain-
ment industry.
Kember’s keynote will be followed by the session
“How Digital Transformation Is Changing Media