Broadcast Beat Magazine 2017 NAB Show NY/SMPTE Special Edition - Page 60

SMPTE 2017: THE NEXT CENTURY SMPTE’s Annual Technical Conference & Exhibition is the world’s premier forum for the exploration of media and entertainment technology. Taking place Tuesday, Oct. 24, through Thursday, Oct. 26, at the Hollywood & Highland Center, the event will fill two exhibit halls and multiple session rooms. SMPTE 2017 will also feature a beer gar- den, Broadcast Beat’s SMPTE 2017 Live! Studio, and a series of special events culminating with the SMPTE Annual Awards Gala hosted in the Loews Hollywood Hotel’s Hollywood Ballroom on the evening of Thursday, Oct. 26. The event will kick off with the day long SMPTE 2017 Symposium — “Artificial Intelligence (AI) and Machine Learning in Digital Media Creation: The Promise, The Reality, and The (Scary?) Future” — on Oct. 23. Co-chaired by SMPTE Fellow Michelle Munson, co-founder of Aspera, and Yvonne Thomas, product manager at Arvato Systems, the SMPTE 2017 Symposium will examine how AI and machine learning (ML) technologies have gained significant traction in the creation of digi- tal media. Subject matter experts, visionaries, and 60 • Broadcast Beat Magazine • thought leaders will assist attendees in under- standing these technologies and their potential to disrupt the media and entertainment industry. Munson and Thomas will open the program at 9 a.m. along with SMPTE Education Vice President Richard Welsh and SMPTE President Matthew Goldman, senior vice president of technology, TV compression, at Ericsson. Next, Welsh will pres- ent “Understanding AI, Analytics, and Machine Learning,” a tutorial demonstrating these tech- nologies not just as algorithms, but rather as criti- cal elements in the ML network for reproducing results. Jeff Kember, technical director for media in the office of the CTO at Google, will deliver the key- note address. He will discuss the latest opportuni- ties and advances in ML, and how AI and ML are shaping the future of the media and entertain- ment industry. Kember’s keynote will be followed by the session “How Digital Transformation Is Changing Media