Broadcast Beat Magazine 2017 NAB Show NY/SMPTE Special Edition | Page 42

FROM LOCALISATION
TO DELIVERY:
How to create 500 assets for War
for the Planet of the Apes
M
arketing assets are
fundamental
in
enticing the ticket-
buying public to
watch a film but in
the digital age their global deliv-
ery has become complex. The
abundance of both traditional
and digital platforms on which
content is consumed, along
with a variety of country-specif-
ic regulations and the need to
keep assets secure from pirates
means that the creation and
distribution process is a bigger
challenge than it’s ever been.
Localising and delivering con-
tent globally from one central-
ised location is the solution to
this challenge while also bring-
ing much-needed consistency
and efficiency to promotional
activities around the world.
At DMS, we’re no strangers to
localising content for the big
film studios and we often work
on materials for fifteen or more
different films simultaneously.
Customer services coordina-
42 • Broadcast Beat Magazine • www.broadcastbeat.com
tors, technical operatives, GFX
specialists, audio mixers and
quality control operators all
need to work together seam-
lessly to ensure a multinational
client base receives the highest
quality of service and content
in an increasingly time sensitive
window of marketing opportu-
nity.
We’ve been delivering a high-
quality centralised localisation
service to renowned film studio
20th Century Fox for a number