Broadcast Beat Magazine 2017 NAB Show NY/SMPTE Special Edition - Page 42

FROM LOCALISATION TO DELIVERY: How to create 500 assets for War for the Planet of the Apes M arketing assets are fundamental in enticing the ticket- buying public to watch a film but in the digital age their global deliv- ery has become complex. The abundance of both traditional and digital platforms on which content is consumed, along with a variety of country-specif- ic regulations and the need to keep assets secure from pirates means that the creation and distribution process is a bigger challenge than it’s ever been. Localising and delivering con- tent globally from one central- ised location is the solution to this challenge while also bring- ing much-needed consistency and efficiency to promotional activities around the world. At DMS, we’re no strangers to localising content for the big film studios and we often work on materials for fifteen or more different films simultaneously. Customer services coordina- 42 • Broadcast Beat Magazine • tors, technical operatives, GFX specialists, audio mixers and quality control operators all need to work together seam- lessly to ensure a multinational client base receives the highest quality of service and content in an increasingly time sensitive window of marketing opportu- nity. We’ve been delivering a high- quality centralised localisation service to renowned film studio 20th Century Fox for a number