Broadcast Beat Magazine 2017 NAB Show NY/SMPTE Special Edition | Page 40

your assets in a cloud-based
storage platform, where they
are more easily searchable
and distributable according
to strict security policies.
It might seem counterintui-
tive to store content in the
cloud, but in fact, it’s the
key to successful reuse and
monetization. And when
you choose a platform
backed by secure cloud
technology such as Amazon
Web Services, it’s also more
secure than inviting peo-
ple in to your private cloud.
Sharing content outside the
firewall in a less risky and
security-focused environ-
ment means the right peo-
ple will be able to discover it
and the wrong people won’t
attack it. Even better, if you
choose a cloud-based MAM
application that is also tied
to licensing, you can turn
what was once just a stor-
age expense into revenue.
and time-based metadata
detail from the content itself
during ingest. Once in the
cloud, that enriched meta-
data makes otherwise stag-
nant or lost assets search-
able, discoverable, and
shareable. By creating and
managing both asset-level
and time-based metadata at
the production stage, con-
tent owners can add greater
value and longevity to the
life of their video content.
3. Choose built-in smarts —
Some asset-management
platforms are more intelli-
gent and capable than oth-
ers. Truly smart cloud-based
platforms are backed by
the software and power to
handle highly sophisticated
cloud computing and smart
workflows that go way
beyond asset management.
Putting the right software in
place makes it easy to build
a specific workflow for any
given request — one that
includes finding and