Broadcast Beat Magazine 2017 NAB Show NY/SMPTE Special Edition | Page 21

multi-million-dollar prize pools
await the victors.
Smite, released in 2014 and
developed by Hi-Rez Studios, is
one of the major players on the
MOBA scene. With more than 20
million players across both com-
puter and console systems, it has
established a vast and engaged
audience.
You need only watch the ‘To
Hell & Back’ cinematic trailer to
get a feeling for why. Beyond its
compelling and strategic online
gameplay, Smite has built out a
vibrant world of characters and
action, charged with colour and
crackling with energy.
Crafted by RealtimeUK, the
four-minute CGI cinematic spot-
lights an epic battle between six
heroes, each inspired by a dif-
ferent mythological deity, each
with their own distinct personal-
ity. The action is fierce and cho-
reography beautiful, all of it tied
together by gorgeous renders
that pulse with vitality.
Production on the trailer was
a significant undertaking – one
that
required
collaborative
work across multiple disciplines
at the studio. But although
those renders required intri-
cate work across a large shot-
count, RealtimeUK could count
on Deadline to ensure every-
thing was delivered on time. Zoe
Matthews, marketing manager at
RealtimeUK, explains how:
Broadcast Beat Magazine • www.broadcastbeat.com • 21