Broadcast Beat Magazine 2017 NAB Show NY/SMPTE Special Edition - Page 21

multi-million-dollar prize pools await the victors. Smite, released in 2014 and developed by Hi-Rez Studios, is one of the major players on the MOBA scene. With more than 20 million players across both com- puter and console systems, it has established a vast and engaged audience. You need only watch the ‘To Hell & Back’ cinematic trailer to get a feeling for why. Beyond its compelling and strategic online gameplay, Smite has built out a vibrant world of characters and action, charged with colour and crackling with energy. Crafted by RealtimeUK, the four-minute CGI cinematic spot- lights an epic battle between six heroes, each inspired by a dif- ferent mythological deity, each with their own distinct personal- ity. The action is fierce and cho- reography beautiful, all of it tied together by gorgeous renders that pulse with vitality. Production on the trailer was a significant undertaking – one that required collaborative work across multiple disciplines at the studio. But although those renders required intri- cate work across a large shot- count, RealtimeUK could count on Deadline to ensure every- thing was delivered on time. Zoe Matthews, marketing manager at RealtimeUK, explains how: Broadcast Beat Magazine • • 21