Broadcast Beat Magazine 2017 NAB Show NY/SMPTE Special Edition - Page 16

CLIMBING THE GLASS LADDER IN THE BROADCAST INDUSTRY By SADIE GROOM, MANAGING DIRECTOR, BUBBLE COMMUNICATIONS FOUNDER OF RISE - A GROUP FOR WOMEN IN BROADCAST First thing to say is men do not turn away from reading this piece – if you have a daughter, sis- ter, niece you might want to know this…In 1996 I joined the broadcast industry – at this point bright eyed and slightly bleary tailed after a hec- tic first NAB we all joked about how few women there were in our sector and how we didn’t have to queue to use the bathrooms! So, 21 years later what has changed? Are there still fewer women than men in the industry from a user and business perspective? Are all the CEO’s still men? What other levels of diversity are there in our sector? These are questions that I have been looking at for three years now and have finally started to do something about it and in particular the issue of female diversity. I should stress why I think that this is important. Firstly, all those very bright people at McKinsey and the World Economic Forum have done the statistics and proven that boards with a diverse range of people perform significantly better. Secondly as the broadcast sector moves closer into an IT centric world we want the sector to be attractive to younger females and they need role models to do this. Thirdly women are 50% of the population and therefore are consuming 50% of what is broadcast (in whatever way we broadcast today) and therefore they are buyers on all levels. 16 • Broadcast Beat Magazine • So, what happened next? I realised that to approach the industry associations and tell the story I needed some statistics – just to note that the survey was focussed on women in non-craft roles in the broadcast sector – operations, sales, marketing, engineering and business. The survey that I ran, which had just over 100 respondents (male and female), looked at the number of women in the sector and if they wanted to join a group to support them and if so what would the group look like. The statistics first: