Broadcast Beat Magazine 2017 NAB Show NY/SMPTE Special Edition - Page 10

SPECIALTY CONFERENCES Specialty conference packages include the Core Package, unless otherwise noted. These packages give you access to more insights and networking at NAB Show New York. TV2020: MONETIZING THE FUTURE - $899 TV ON WALL STREET TV2020: Monetizing The Future is a one-day program focused on all aspects of the Future of Broadcasting, as well as the ongoing spectrum repack and the industry’s transition to IP technol- ogy. Presented by TVNewsCheck, this program offers an opportunity for C-Suite broadcast- ers, financial analysts and investors to explore the profit potential of emerging opportunities like ATSC 3.0, OTT, automated ad selling and converting to an IP infrastructure as well as the money-saving potential of centralcasting and technology outsourcing. The conference will also look at ways that broadcasters can exploit social media rather than be exploited by them and reverse the downward course of daytime TV. The “TV on Wall Street” conference will give Attendees a clear picture of the investment implications for video services and the revenues/ profit multichannel and content providers can expect over the coming years. We will hear from Wall Street analysts and financiers from a range of industry areas, as well as leading companies in the space. The agenda will also address the opportunities, challenges and growth potential for online, landline and mobile delivery methods expected to dominate the new age of video. NOW INCLUDED WITH CORE PACKAGE! NYSBA DIGITAL LEADERSHIP ACADEMY (DLA) - $500 The DLA will focus on several tracks including; advanced digital sales training; introductory sales training as well as digital news and production. With its “cool tools” session, the DLA uncovers new technologies that help you compete more effectively. Get ready for new sales ideas, as we award prizes for the best new digital sales cam- paigns. Whether you are an advanced digital account executive, just starting out or developing digital content for your station, we have some- thing for you. Includes access to the Hall of Fame Luncheon. 10 • Broadcast Beat Magazine • FACEBOOK & LOCAL MEDIA - $200 The focus of this half-day workshop is to show- case and analyze some of the best practices local media companies can use when working with Facebook. What is the right content strategy when it comes to Facebook? Ask five different local media executives and you’ll get five different answers. It’s not a one-size-fits-all approach for sure. Many media companies are having success working with Facebook to grow audience, mon- etize, acquire email addresses and more. The focus of this half-day workshop is to showcase and analyze some of the best practices.