Broadcast Beat Magazine 2017 IBC Show - Page 55

Many programmers today have expansive social media presenc- es that can be leveraged to alert followers and entice new view- ers into upcoming and currently airing live programs. There is no more powerful medium for enticing a live viewing audience than video. Social media plat- forms have adapted powerful engagement features making it more essential than ever to deliver compelling video high- lights and messaging to drive an audience to your live pro- gramming. Any live OTT solu- tion today must include rapid and light touch editorial work- flows to engage these poten- tial viewers. An approach that combines high quality mezza- nine sources, powerful edito- rial tools and tightly integrated social media distribution pro- files ensures that producers can rapidly deliver compelling high- light packages, activate “free view” social media channels and events, and optimize the sec- ond screen video experience; all with targeted and platform specific “calls to actions” that promote the live programming within the desired context. This is one way today’s program- mers ѥٕ䁝ɽ܁ѡ)Ց̸ѡٔ)٥ݥՑ)٥ݕ́́Ʌչ쁱ٕɅ)ͽѼɭЁѡ)ٔɽɅ́Ё́)ѡЁѥٔ݅)Ѽѡ̸) Ʌ镐AɽՍѥ)%͕ѥ)ɸٔ٥)ͽѥ͡ձЁѡՈ)䁵ɽͥݽɬ)ܸ%ЁЁѼɔ)ѽѡٕȁɔ%Ё́٥х)ѡЁٔͽѥ)͡ձչхɽɅ)չɥ́ݥѠɅɅє)ɕͥ=ѕѥ̰ѡٔ)ɽɅՑ́M Qɬ)́ȁѡȁՔ́ѡЁ)ɴѕ́ݡɔɽɅ)́́ݡɔ)ɕ́ȁѡȁչɥ)ȰՑݡЁ)չѥ́ɔم)ݥѡѡ͔ɕ̸Q)ͽѥ́Ѽͥ)ѕɅѕݥѠݽɭ܁Ѽ)ѥѽѡ́)٥ݕ͕٥́A$Q́)ѼɔѡЁе)́ͅɼ)Սѥɕեɕ́)ɅѕѼѡٔ٥)ɕٔ٥)ͽѥѡЁ́ѕЁ݅ɔ)Ѡе)ͥ́ɽɅѤ)ݥэɕѕ)ѼЁ幅͕ѥ)ݽɭ̰ѕɹѥٔѕ)Ёձ̰ͽ̴)ѥѕѕЁɽѕѥ)ձ̸ѡ͔)Ѽѕ)=QPՑɥݡ)չɥ镐ٔɕٕՔ)ɕ̸) э])]Ѡͼ݅́Ѽ)ѽéՑ́Ёٔ)ɽɅЁ́Ёչ)Ѽ͕ɝյȁ+qєϊtɽ)ɕܸ́ٔ͡)QɅѥ䰁ѡ)Ցݽձ)䁉Ѽ)͕ѡٔɼ)Ʌɽѡ)Ёݡɔѡ))ѼɅѥ)٥ݕȁ٥)ѥɥ)Q)э)٥ݥݥ܁)Սѕȁ䁍Ʌѥq)ѕЁ݅ɗtٔɽՍѥ )ɽɅչɥ)ѡ͔Ё)ٔɕɑԁ)ѥ䁅Ёѡ剅)ɥѼѡᅍЁѥ)ѼɕхЁٕɽɅQ)́Ѽɔ͕́)٥ݕ́ݡe)镐ȁqїt)I])Qɔɔ܁ѡ́ɔ)ɅѥѼѽé٥ݕ)ѡՍ݅ѥȁ)ٕͥɔ)٥ͱ䁅ɕٔɽɅ)ٕи%ɕͥ䰁Ց)ЁѼѼхѱ)́ٔɽɅ)ѥɕ䁥ѕ䁙ܴ)ѡѥɥ!ݕٕȰ)ѡɔ䁉䁽ѥ鄴)ѥ́ѡЁɽɅ́݅ЁѼ)ѼѡٔɥѼ)ЁɔͥѼѥ)͡ѕՑٔɕɐ)͕ȁѡ)эݥ܁ѥ)ٔ́ݕ́)єеٔqɕtݥܰ)qхЁϊtѼѡ)ɕ䁍ѕиAɽɅ)ͥ٥ɽՍѥ)ݽɭ́ѡЁхٔɼ)ɅɕɐЁѼ)ɕͽѥɽՍѥɵ)AɽḬ5aȁ9!