Broadcast Beat Magazine 2017 IBC Show - Page 51

global campaign. The complex- ity of the process varies on a per project basis, but again, there are often universal standards that can be applied universally. Most importantly, it is always a good idea to make one party responsible for coordinating the collaboration between all of the creative partners. It can be a collective of players – or a con- sultancy - that has production expertise across multiple plat- forms. It also requires a sophis- ticated understanding of the nuances of different produc- tion methods, creating effec- tive timelines, implementing processes that meet cost and creative considerations – as well as the ability to anticipate and avoid potential pitfalls. There has never been a greater need for skilled coordination of the various pl …ε•Ί…Ή•ΉΝΥΙ₯Ήœ)Ρ‘…Ё…Έ…ΝΝ•ΣŠéɕΕΥ₯Ι•΅•ΉΡ́…Ι”)ΑΙ₯½Ι₯Ρ₯镐…Ή…‘‘Ι•ΝΝ•₯Έ₯ΡΜ)ΑΙ½‘ՍΡ₯½ΈΑ±…ΈΈ(Έ)Q‘”½Ω•Ι…ɍ‘₯Ήœ½…°₯́ΝΡ₯±°)‘•±₯Ω•Ι₯ΉœΡ‘”΅½ΝЁ•™™₯₯•ΉΠ)…Ή‘₯‘•ΝЁΕΥ…±₯Ρ䁕ᕍΥΡ₯½ΉΜ)™½Θ•… ΡεΑ”½˜‘•±₯Ω•Ι…‰±”€΄)έ₯Ρ‘½ΥЁ݅ΝΡ₯Ήœ΅½Ή•δ…Ή)Ρ₯΅”½ΈΙ•‘ΥΉ‘…Ή₯•Μ½ΘΑΙΌ΄)‘Ս₯Ήœ½ΉΡ•ΉΠ…Ё„Ν₯Ή₯™₯…ΉΠ΄)±δ‘₯‘•Θ±•Ω•°½˜ΕΥ…±₯ΡδΡ‘…Έ)₯ЁɕΕΥ₯Ι•ΜΈ½΅Α±₯Ν‘₯ΉœΡ‘₯Μ)΅…䁉”‘…Ι‘•ΘΡ‘…Έ₯Ёͽչ‘Μ°)…́₯ЁΙ½Ν͕́½Ω•ΘΝ½΅”Ν₯œ΄)Ή₯™₯…ΉΠ‰½ΥΉ‘…Ι₯•Μ…ΉΙ½±•Μ(΄™Ι½΄…½ΥΉΠ΅…Ή…•΅•ΉΠ)ΡΌΑΙ½©•Π΅…Ή…•΅•ΉΠΡΌΑΙΌ΄)‘ՍΡ₯½Έ€΄…ΉΡ•ΙΙ₯Ρ½Ι₯…°‰•‘…Ψ΄)₯½Θ₯́…́½΅΅½Έ₯ΈΡ‘”…•Ήδ)έ½Ι±…́₯Ё₯́₯Έ±…ɝ”…ΉΝ΅…±°)½ΙΑ½Ι…Ρ”•ΉΩ₯Ι½Ή΅•ΉΡΜΈ)=Υȁ΅•Ρ‘½‘½±½δ₯́Ѽ™½ΝΡ•Θ)½±±…‰½Ι…Ρ₯½Έ‰•Ρέ••Έ…±°Ι”΄)…Ρ₯Ω”Α…ΙΡΉ•ΙΜ°½™™•ΘΝΡΙ…Ρ•₯Œ)ΑΙ½‘ՍΡ₯½Έ…‘Ω₯”°…Ή‘•Ω₯Ν”)…Ή₯΅Α±•΅•ΉΠΡ₯΅”΅Ν•ΉΝ₯Ρ₯Ω”)Ρ…Ρ₯…°Ν½±ΥΡ₯½ΉΜΡ‘…Ё…Έ‰”)…ΑΑ±₯•…Ι½Ν́…±°Α±…Ρ™½Ι΅Μ½Έ)„Ό΅™½Ι݅ɐ‰…Ν₯ΜΈ Ι…Ή‘́…Ή)…•Ή₯•Μ…Έ‰•Ή•™₯Ё™Ι½΄½ΥΘ)ΑΙ½‰±•΄΅Ν½±Ω₯ΉœΝ­₯±±Μ°₯ΉΝ₯‘ΡΜ)₯ΉΡΌΡ‘”Ι½½Π…Ύ͕½˜Ι•ΥΘ΄)Ι₯Ήœ₯ΝΝՕ́…ΉΡ‘”•α•ΥΡ₯½Ή…°)‘…±±•Ή•ΜΡ‘…Ёѽ‘…ηŠé½΄΄)Α±•ΰ½ΉΡ•ΉΠΑΙ½‘ՍΡ₯½ΈΑΙΌ΄)•Ν́ΑΙ•Ν•ΉΡΜΈ)PΈ±•ΰ ±Υ΄₯́ё”™½ΥΉ‘₯ΉœΑ…ΙΠ΄)Ή•Θ½˜ ±Υ΄ ½ΉΝΥ±Ρ₯ΉœA…ΙΡΉ•ΙΜ°)„ΑΙ½‘ՍΡ₯½Έ½ΉΝΥ±Ρ…Ήδέ½Ι¬΄)₯Ήœέ₯Ρ ‰Ι…Ή‘Μ°…•Ή₯•Μ…Ή)Ρ‘•₯ȁΙ•…Ρ₯Ω”Α…ΙΡΉ•ΊѼ™½ΝΡ•Θ)½±±…‰½Ι…Ρ₯½Έ₯ΈΡ‘”ΑΙ½‘ՍΡ₯½Έ)ΑΙ½•ΝΜΈ±•ΰ‘…́„€Μԡ啅ȁ‘₯Μ΄)Ρ½Ιδ₯Έ…‘Ω•ΙΡ₯Ν₯ΉœΑΙ½‘ՍΡ₯½Έ)…́=έΉ•Θ½ᕍΥΡ₯Ω”AΙ½‘Ս•Θ)½˜Ρ‘”…݅ɐ΅έ₯ΉΉ₯ΉœΑΙ½‘ΥŒ΄)Ρ₯½Έ½΅Α…Ήδ!•…‘ΕΥ…ΙΡ•ΙΜ°)…́ݕ±°…́ Ό΅AΙ½‘Ս•Θ½Έ) •‘₯ΉΉ•΅δ1₯Ή•Μ°½ΰ€ΘΐΐΔ)…ΉAΙ½‘Ս•Θ½Έ±₯‘Ё½˜Ρ‘”)A‘½•Ή₯ఁ½ΰ€ΘΐΐΠΈ±•ΰέ…Μ)„€Μ΅Ρ•Ι΄% @ ‘…₯Ι΅…Έ°‘½Έ΄)½Ι•έ₯Ρ Ρ‘”% @1₯™•Ρ₯΅”)‘₯•Ω•΅•ΉΠ݅ɐ…Ή‘…Μ)‰••Έ„Υ•ΝЁ±•ΡΥɕȁ…Ёё”)M΅₯Ρ‘Ν½Ή₯…ΈΈAΙ₯½ΘΡΌΝΡ…ΙΡ₯Ήœ) ±Υ΄ ½ΉΝΥ±Ρ₯ΉœA…ΙΡΉ•ΙΜ°±•ΰ)݅́ ‘₯•˜%ΉΉ½Ω…Ρ₯½Έ=™™₯•Θ)…Π)‘Ω•ΙΡ₯Ν₯Ήœ)AΙ½‘ՍΡ₯½Έ)I•Ν½Υɍ•ΜΈ