Broadcast Beat Magazine 2017 IBC Show - Page 20

OUT OF SIGHT, OUT OF MIND WHY BROADCASTERS SHOULD CARE ABOUT INTERFERENCE By MARTIN COLEMAN, EXECUTIVE DIRECTOR, SATELLITE INTERFERENCE REDUCTION GROUP The broadcast environment is evolving at an astounding pace. Broadcasters are under increas- ing pressure to provide com- pelling and engaging content to multiple platforms instantly, especially in the case of live events and sporting matches. With so much talk of IP and OTT, it Is easy to think that sat- ellite’s role in broadcast is wan- ing. However, in a world where broadcasters need assurance of continual reliability and quality, satellite has arguably an even bigger role than ever. 20 • Broadcast Beat Magazine • www.broadcastbeat.com SATELLITE’S RELEVANCE In many situations, particularly live newsgathering and events coverage, satellite is the obvi- ous choice, offering reliability and often coverage when no