Broadcast Beat Magazine 2017 BroadcastAsia Special Edition - Page 32

screens, but it also features subtler home- grown elements. “The little boy featured in the short is modelled after Ian’s son,” reveals senior producer Marta Mintenko Knapik. “We all kind of throw our kids into these projects whenever we can!” “There’s even an homage to one of the art- ist’s pets that passed away some years ago—she tries to honor her cat in all of the shows she works on!” Moral of the story Ultimately, the real takeaway from working on the BC Hydro spot was that Sequence got to give something back to their commu- nity. 32 • Broadcast Beat Magazine • “We’re not selling something—it’s just earth appreciation, and to protect people, which is nice,” says Sioui. “It’s something you can show your kids and be proud. It has a good message.” “You watch it, not because it tells you to stay ten meters away from a power line, but because it’s visually strong to look at. There’s a good message there too,” con- cludes Kirby. “It was nice to dive into some- thing different, going from CG Transformers robots to this. The team felt like they were working on something fresh, but also some- thing useful.”