Bridge For Design Autumn 2014 Bridge For Design Autumn 2014 Issue | Page 102

design

trends

BRITANNIA NOW RULES
Impeccable British craftmanship and design is highly prized says David Salmon

B

ritain proudly possesses a long
and highly respected narrative
of craftsmanship and time honoured
cabinet making skills. Strong British
design reigns supreme, optimum quality
and impeccable craftsmanship remain
highly prized and widely desired.
Despite the economic downturn
that may have led to certain industries

for traditional British design principles has helped win over
middle class Chinese, who famously snap up luxury brands
from Europe.
Furniture has been a part of the human experience since
has an important inherited culture of cabinet design and
manufacture.
design, intricate detailing, classical proportions, traditional
French polishing and meticulous craftsmanship can never be

cheap and materials inexpensive, I am delighted to say that
quality British craftsmanship remains at a premium.
cheaper foreign imports and is currently forging ahead into
previously unchartered territories, triumphantly conquering
the Russian and Chinese markets.
It is interesting to observe how the tables have turned,

market.
As a nation, we are proud to remain persistent in our

exports – is now calling upon Britain for its excellence in

fashions and crucial advances.
This ability to move with the times is of vital importance
for all traditional British manufacturing.
One can conclude that functionality alone is not enough,
and thus our great British heritage is appreciated worldwide
and we continue prosperously to journey forth.

To illustrate this auspicious point, luxury British
such as Arthur Brett, TROWBRIDGE Gallery and
All three companies pride themselves in retaining traditional
craftsmanship and product integrity, none of which can be
mimicked by cheap imports.
themselves now become their biggest customers. This paints
an extremely bright picture for British manufacturing, and
heritage behind British brands.
The Chinese are calling out for quality in design and
manufacturing, and are very willing to spend. This desire

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Bridge for Design Autumn 2014

David Salmon, Creative Director at Arthur Brett Ltd

For more information about Arthur Brett, CLICK HERE