Cinema: Veronica Mars The Movie
Veronica Mars The Movie (extension of the series) is an excellent example of the changing nature of the film industry. The
genre is mystery comedy-drama. Thanks to the devoted fan
base of the series and some wisely generated buzz, the fund
raising campaign of the movie broke all the previous Kickstarter records. The project’s first million was obtained in less
than 4 hours. By the end of the campaign the movie reached
more than 5 million dollars in funding, which is two and a half
times more than the initial goal. Each backer of Veronica Mars
received a reward according to the amount of contribution.
The rewards included hard copies of the script and DVD’s of
the movie, personal video messages from the cast, and access to the premiere after party. The lunatic fans were able to
fulfill their full package dream. The creation of ’Veronica Mars
The Movie’ was long-awaited proof that filmmakers are not
dependent big studios anymore. All they need is the active
support of their fan base and a pinch of marketing wisdom.
Other: The Fortuned Potato Salad
The evidence that humans are completely illogical creatures,
especially when they come in big numbers in three words: potato salad madness. Zack Brown posted his so called project
in Kickstarter, asking for 10 euros to make a potato salad. He
stated that in return he would
make a potato salad party in
his kitchen. Zack even added
promptly in the description that
the salad probably wouldn’t
even taste good, because it
would have been the first time
he made one. The project was
uploaded as an inside joke
between friends. However, as
no logical reasoning is valid on the Internet, the simple culinary project got backed by over 7000 people. More than
55 000 dollars were raised by potato
Flattered, amazed, and slightly richer, Zack decided that he
wouldn’t keep the money to himself. Instead, he organized a
charity concert to raise money for feeding the homeless. In
the end, the unexpected potato salad fame and fortune were
used in the best possi