BREWED 2018 Second Issue 2017-2018 | Page 47

Written by Cigdem de Jongh Shopping from home has been popular since 1994. Nowadays, it’s hard to imagine life without sitting at home and being able to buy stuff. 67% of Millennials prefer to shop online rather than in-store. China is the country with the highest online shopping penetration of 2017. The online shopping industry exists of retailers, marketplaces, category-specific and webstores. The most popular online shopping category worldwide as of 2016 is fashion-related products. Here are a few of the most trending online shops. Ready, Set, Click. ZALANDO https://www.zalando.nl AMAZON https://www.amazon.nl ABOUT YOU https://www.zalando.nl ALIEXPRESS https://www.aliexpress.nl 47