Competitive Analysis
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses
of current and potential competitors.
Along with finding gaps in the existing language learning
systems, motivation factors, to continue using it were
found out too.
This analysis provides strategic context to identify
opportunities and threats.
One of the major factors was to assess the content
structure of various systems and find out which one is
the most effective way to deliver.
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