“ LESSONS FROM THE PAST ”
Lets take a look at the business model . CollegeClub . com allowed users to sign up for free , create profiles , communicate with each other , and post pictures online . Once it attracted a certain number of users , the site was then able to sells advertising to businesses looking to sell to this highly impressionable market with loads of free time and disposable income . Marketers know that if they can hook a customer in college , they may have them for life .
Both MySpace . com and Facebook . com used this same model so why did CollegeClub . com fail ?
Innovation
is not taking someone else ' s product or intellectual property and finding a way to use and pass it off as your own idea . There are ways for us all to work together but it starts with transparency , accountability and people that are willing to evolve in collaborative endeavors !
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