Brand Spur Volume 1, Issue 2 - Second Edition | Page 48

Smartphone users spend average of 193 minutes on device daily On a daily basis, an average smartphone user in Nigeria spends about 193 minutes on the device, either browsing, texting or making calls. This information is contained in a recent report by Twinpine, a premium mobile marketing platform, which also informed that Nigeria has 74.7 million unique mobile users and 30 per cent smartphone penetration rate. Specifically, the report said on the average daily, television viewers spent about 131 minutes on the television; 193 minutes on smartphones; 80 minutes on the laptop; and 39 minutes on tablets Read moreā€¦