Brand Spur Volume 1, Issue 2 - Second Edition | Page 43

I-naira launches Nigeria’s first online auction platform… I-Naira Integrated Resources Ltd, owners of i-naira.com brand, has launched the first online auctioning platform in Nigeria. I-Naira, wholly owned Nigerian company with speciality in consumer sales promotion was established to deliver value bargains to under-served consumers across the country. Speaking on the innovative platform, the Chief Executive Officer (CEO), Hillary Nwaukor, said it was founded to fill a yawning gap in the market, which is delivering value bargains to consumers. He further noted that the company, through its auctioning platform would act as a middleman between merchants/vendors and consumers seeking for value bargains online. Read more...