Alcoholic Beverages
Heineken launches
“Heineken 3”, mid-strength
beer targeting day drinkers
Dutch brewer, Heineken unveiled its
newest creation on Friday in Australia.
The new brand named “Heineken 3” is
a premium mid-strength extension of
its famous brand with lower calories
and carbs.
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BRANDSPURNG.COM
Nigeria’s downturn leading
to value brand switch, warns
Heineken
Heineken said on Tuesday that the
current economic slump in Nigeria is
making beer drinkers switch to
cheaper brands. “Nigerian consumers
are still drinking beer,” the brewer
acknowledged, but is concerned many
are moving away from premium to
value brands
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Diageo shows signs of return to
growth but held back as currency
headwinds hit revenue and profits
Diageo said on Thursday that revenue
for the full year ended June 30 2016
fell 3% to £10.5bn, while net profit
declined 6% to £2.24bn ($2.94bn),
from £2.38bn a year earlier as
currency devaluations and sale o