East Lansing Marriott at University Place
300 M.A.C Avenue
12:30p - 1:30p Lunch, Networking, Exhibits
1:30p - 5:00p The Total Business Solution and the Brand Protection Team
Beaumont and Terrace
University Ballrooms A-D
1:30p - 1:45p
1:45p - 2:45p
Theme Introduction
Jeremy Wilson, Professor, School of Criminal Justice, Michigan State University
Panel: Get Rid of Silo-Thinking and Position Your Team for a Total Business
Solution for Brand Protection
Cliff Grammich, Research Specialist, Center for Anti-Counterfeiting and Product
Protection, Michigan State University (moderator)
Kevin Friker, Global Security Director, Mars, Incorporated
Rich Kaeser, Vice President of Global Brand Protection, Johnson & Johnson
Ahmet Kirca, Associate Professor, Department of Marketing, Eli Broad College of
Business, Michigan State University
William Mansfield, Director of Intellectual Property, ABRO Industries
Tara Steketee, Director of Global Product Integrity, Global Security, Merck & Co., Inc.
2:45p - 3:15p Break and Exhibits, Beaumont and Terrace
3:15p - 4:15p Panel: Whether a Solo Act or Entire Team: Best Practices for Brand
Protection Teams
Jay Kennedy, Assistant Professor, Center for Anti-Counterfeiting and Product
Protection and School of Criminal Justice, Michigan State University (moderator)
Noel Belton, Director of Brand Protection, Pusheen Corporation
John Carriero, Senior Director of Brand Protection, Under Armour, Inc.
Jason Daniels, Senior Investigations Manager, Global Security and Brand Protection,
Underwriters Laboratories
Jason Kosofsky, Senior Global Brand Protection Investigator, Ford Motor Company
Denise Mosteller, Senior Brand Protection Manager, Implus Footcare, LLC
4:15p - 5:00p
Strategy Sessions
1. Data Collection and Metrics, Great Lakes Room
2. Enforcement Activities, Capitol Room
3. Building and Training Brand Protection Teams, Beaumont Room
4. Public Private Partnerships, Red Cedar Room
5. Consumer Issues, Board Room
6. Research for Brand Protection, Salon D
7. Communications, Salon A
8. Industry Benchmarks, Campus East Room
5:00p Closing
5:15p - 9:30 p Reception
University Ballrooms A-D
Harper’s Restaurant and Brewpub
131 Albert Avenue
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