Brand Protection Strategy Summit 2017 Summit Agenda - Page 8

A-CAPP CENTER BRAND AGENDA DETAIL OCT 3 T U E S D AY 10:45a - 11:00a 11:00a - 11:30a 11:30a - 12:15p Break and Exhibits Room 201/202 High Top Discussions: Partnerships Room 205 Speakers will be from the partnerships panels Partnerships Strategy Sessions 1. Partnering on Data Collection Governor’s Room 2. Partnering for Enforcement Activities Room 201 3. Partnerships for Pro-Active Brand Protection Programs Room 202 4. Industry Associations Board Room 1 5. Public Private Partnerships Board Room 2 12:15p - 1:15p 1:15p - 1:30p 1:30p - 1:45p Lunch, Networking, Exhibits Room 201/202 Brand Protection Hero Remarks Room 203/204 James Kryskowiak, Sargeant, Raleigh Police Department Return on Investment Introduction Valuing the Brand Protection Function Room 203/204 Rich Kaeser, Vice President, Global Brand Protection, Johnson and Johnson 1:45p - 2:30p 5 Return on Investment Panel Metrics and Brand Protection Valuation Room 203/204 Jeremy Wilson, Director, Center for Anti-Counterfeiting and Product Protection and Professor, School of Criminal Justice, Michigan State University Ahmet Kirca, Associate Professor, Department of Marketing, Eli Broad College of Business, Michigan State University Lisa McCann, Senior Manager, Contract Compliance, Avaya Shaila Vaidya, Global Anti-Counterfeit and Brand Protection Leader, Crop Protection