Brand Protection Strategy Summit 2017 Summit Agenda - Page 8

2017 A-CAPP CENTER AGENDA DETAIL OCT 3 T U E S D AY 10:45a - 11:00a Break and Exhibits 11:00a - 11:30a High Top Discussions: Partnerships 11:30a - 12:15p Partnerships Strategy Sessions Room 201/202 Room 205 Speakers will be from the partnerships panels 1. Partnering on Data Collection Governor’s Room 2. Partnering for Enforcement Activities Room 201 3. Partnerships for Pro-Active Brand Protection Programs Room 202 4. Industry Associations Board Room 1 5. Public Private Partnerships Board Room 2 12:15p - 1:15p 1:15p - 1:30p 1:30p - 1:45p Lunch, Networking, Exhibits Room 201/202 Brand Protection Hero Remarks Room 203/204 James Kryskowiak, Sargeant, Raleigh Police Department Return on Investment Introduction Valuing the Brand Protection Function Room 203/204 Rich Kaeser, Vice President, Global Brand Protection, Johnson and Johnson 1:45p - 2:30p Return on Investment Panel Metrics and Brand Protection Valuation Room 203/204 Jeremy Wilson, Director, Center for Anti-Counterfeiting and Product Protection and Professor, School of Criminal Justice, Michigan State University Ahmet Kirca, Associate Professor, Department of Marketing, Eli Broad College of Business, Michigan State University Lisa McCann, Senior Manager, Contract Compliance, Avaya Shaila Vaidya, Global Anti-Counterfeit and Brand Protection Leader, Crop Protection 5