Brand Protection Strategy Summit 2017 Summit Agenda - Page 6

A-CAPP CENTER BRAND AGENDA OVERVIEW OCT 3 T U E S D AY Lansing Center 333 E. Michigan Avenue 7:30a - 8:30a 8:30a - 9:00a 9:00a - 9:15a Registration, Breakfast, Exhibits Welcome and Awards Partnerships Introduction 9:15a - 10:00a Partnerships Panel 10:00a - 10:45a Partnerships Panel 10:45a - 11:00a 11:00a - 11:30a 11:30a - 12:15p 12:15p - 1:15p 1:15p - 1:30p 1:30p - 1:45p Break and Exhibits Partnerships High Tops Partnerships Strategy Sessions Lunch, Networking, Exhibits Brand Protection Hero Remarks Return on Investment Introduction 1:45p - 2:30p Return on Investment Panel 2:30p - 3:15p Return on Investment Panel 3:15p - 3:30p 3:30p - 4:15p 4:15p - 5:00p 5:00p 6:00p - 9:30p Break and Exhibits Return on Investment Strategy Sessions Research Lab Closing Reception Brand Protection - A Three-legged Stool Partnerships: Forming, Storming, and Norming Partnerships: Performing and Transforming Valuing the Brand Protection Function Metrics and Brand Protection Valuation Resource Allocation and the Cost of Quality R.E. Olds Transportation Museum 240 Museum Drive OCT 4 WEDNESDAY Lansing Center 333 E. Michigan Avenue 3 7:30a - 8:30a 8:30a - 8:45a Breakfast and Exhibits E-Commerce Introduction 8:45a - 9:30a E-Commerce Panel 9:30a - 10:15a E-Commerce Panel 10:15a - 10:30a 10:30a - 11:00a 11:00a - 11:45a 11:45a - 12:00p Break and Exhibits E-Commerce High Top Discussions E-Commerce Strategy Sessions Closing and Adjourn The Good, the Bad, and the Opportunity Legit or Not? Weeding Out Counterfeit Ads and Listings Online Organizational Adaptation and the Changing Nature of E-Commerce Retailers