Brand Protection Strategy Summit 2017 Summit Agenda - Page 4

A-CAPP CENTER BRAND WELCOME Welcome to mid-Michigan for the third annual A-CAPP Center Brand Protection Strategy Summit. Jeremy Wilson A-CAPP Director and Professor Kari Kammel Assistant Director of Education & Outreach Brandon Sullivan Assistant Professor Jay Kennedy Assistant Professor Rod Kinghorn Outreach Specialist 1 Cliff Grammich Research Specialist Sara Heeg Business Manager Kayla Parker Administrative Support Coordinator Lorryn Young Legal Professional Aide Since our launch in 2009 as the first academic body focusing on the complexities of anti-counterfeiting and product protection, we have built our Center through close partnerships with brand owners. We work closely with industry and other stakeholders to learn about their most pressing brand protection issues and to develop platforms of research, education and outreach that support our mission and theirs. These relationships also facilitate the growth of our Center so that we can continue to pursue cutting edge research projects, share new solutions to brand protection challenges as developed through evidence-based research, and provide thought leadership and education in brand protection. A prime example of the Center’s resources is the A-CAPP Center Fellows, a team of brand protection professionals who serve as subject matter experts and assist our team in the development and instruction of our education program offerings. Together, we continue to build this program with them. In addition to our custom executive education seminars, academic courses, and graduate certificate, the Center will launch two new opportunities over the next year, a professional brand protection certificate and advanced applied brand protection training. Our fellows also share their experience and knowledge by contributing to the Brand Protection Professional (BPP), a practitioner’s journal that the Center launched September 2016.