Brand Protection Strategy Summit 2017 Summit Agenda - Page 20

2017 A-CAPP CENTER SPEAKER BIOS RETURN ON INVESTMENT SPEAKERS (CONT.) Lisa McCann is a Senior Manager for Avaya, a global provider of business and communications engagement solutions. In her role within the Client Services and Brand Protection team, Lisa leads special pricing discount abuse and gray market investigations globally and has been instrumental in key training and other related initiatives, working closely with sales teams and channel partners. Since beginning her career as an internal audit consultant, she has held various roles related to financial and operational auditing with a focus in sales and other compensation and promotional programs. She joined Avaya in 2014 as part of the Sales Operations team where she held a similar role with primary responsibility for Asia Pacific and Caribbean and Latin America regions. Lisa serves as a Director for AGMA – the Alliance for Gray Market and Counterfeit Abatement – a unique alliance of IP rights holders as members that addresses gray market, counterfeiting, and warranty fraud, and digital IP. She holds a Master of Business Administration and Bachelor of Arts - International Business/Spanish degrees from Washington State University. Lisa is also a Certified Public Accountant (CPA), Certified Fraud Examiner (CFE), and Certified Internal Auditor (CIA). Rich Kaeser is the Vice President of Global Brand Protection at Johnson and Johnson. He leads J&J’s enterprise-level brand protection function, with responsibility for combatting illicit trade across all J&J business segments—pharmaceutical, medical device and consumer—and operating companies worldwide. In his 25-year career with J&J, Rich has served in various leadership roles within J&J’s medical device segment, including most recently as Vice President of US Sales for Cordis, a maker of interventional cardiovascular and endovascular devices. Other prior commercial roles have included Vice President of Strategic Customer Development for Johnson and Johnson Health Care Systems, and Director of Sales and Marketing for CardioVations, a division of Ethicon. Mr. Kaeser also led Ethicon’s renowned Endo-Surgery Institute for two years. In his current role, Rich applies his extensive commercial go-to-market and strategic planning experience toward developing and implementing effective brand protection programs for J&J’s patients, consumers and brands. Mr. Kaeser is also the recipient of numerous leadership awards from J&J and has served on several boards, including the American Society for Bariatric Surgery and the Society for Cardiovascular and Interventional Radiology. He currently serves on the Board of ɕѽ́ѡ%ѕɹѥ)Ѥ չѕəѥ ѥ% )MY儁ɕٕȁAɝ䁙ɽѡUٕͥ䁽Mѡɸ)5ͥͥݡɔ͡ɕٕéѥե͡=хɅՅєՑЁ݅ɐ)ѕȁɅՅѥȸY儁AЁٕȁѡЀ啅́́ݽɭمɥ)HѥٕЁՅ䁍ɽѕɭѥɽ́ѡUL)Mɔ %ḾٕȀѕ́ɕٕѡѥե͡A) Ʌє5ɭѥፕ݅ɐ%܁͡ѡ ɽAɽѕѥ͕̰ͥ)ݽɭݽɭՅ䁅ɅѽɥͥɅɽѕѥ)=ٕȁѡЀ啅́́͡ݽɭݥѠѤչѕəЀɅɽѕѥѕ)܁́ѡѤ չѕəЀ ɅAɽѕѥѕȁAЁ ɽ)AɽѕѥȸY儁͕݅́ѕ)Յ؁́ȁѡ A@%)٥ͽ ɐ)]́ͥхЁɽͽȁչх䁅ЁѡUٕͥ䁽5ͽɤ!ɕٕ)́Aչѥ%ɵѥMѕ́ɽ5MхєUٕͥ䁅́ L)5Lչѥ%ɵѥMѕ́ɽYɝQ]ѕ́م)Ցѥɥͬа́ɕ٥ͱх՝Ё͕́Ёɥ)չѥչѥɵѥѕ̸!́ɕ͕ɍ͕́Ʌє)ٕɹəɵمՅѥѥٕ̰յхٕ)ɽ́ѼɕиAɥȁѼɕ٥́A]ݽɭ́ѕɹՑѽȁ)є́%Սѽȁѡչѥ%ɵѥMѕ́ѵЁ)YɝQ(