Brand Protection Strategy Summit 2017 Summit Agenda - Page 12

2017 A-CAPP CENTER SESSION DESCRIPTIONS PARTNERSHIPS How Can Partnerships Promote Brand Integrity? New and evolving brand-protection issues demand that firms work with others to strengthen brand integrity. Attendees will hear from an academic, an industry and a law enforcement partner and learn how partnerships with other firms, government, or academia can address issues arising from evolving demands. Attendees may be interested in the Center’s research on partnership, published in its Backgrounder Series: Partnerships and the Battle Against Product Counterfeits and A Private Sector Perspective for Building Public-Private Partnerships When Investigating Counterfeit Products. PANEL Partnerships: Forming, Storming, and Norming Learn from experienced speakers as they discuss the elements of effective and successful partnerships as well as how to take advantage of, and participate in, brand protection/anti-counterfeiting partnerships. Specifically, panelists will discuss their experiences, challenges, and ways to overcome challenges to: (1) initial partnership formation, (2) problem identification and strategy development, and (3) group/team dynamics and relationship building. PANEL Partnership: Performing and Transforming Continue to learn about the elements of effective and successful partnerships as well as how to take advantage of, and participate in, brand protection/anti-counterfeiting partnerships as speakers discuss (4) strategy implementation and dealing with success, and the (5) partnership lifecycle. RETURN ON INVESTMENT How Can We Measure the Value of Brand Protection Programs? Brand protection professionals must monitor the returns on investment in their program to ensure they are being effective and to convince executives of their value. Attendees will hear about current ROI research from academic and industry partners and learn how leading firms measure their return on investment, including their monetary and non-monetary metrics. Attendees may be interested in the Center’s research on ROI, published in its Backgrounder Series: Measuring Product Counterfeiting: Insights from Current Research and Practice. PANEL Metrics and Brand Protection Valuation Gain insight into the implications of an A-CAPP Center benchmarking study on brand-owner approaches to measuring the return on investment of their brand protection programs. The discussion will focus on the lessons derived from an analysis of the performance metrics employed by the firms. 9