Brand Protection Strategy Summit 2016 Agenda Summit 10.01.16 - Page 3

WELCOME Dear Summit Participant, Welcome to Lansing, Michigan for the 2016 A-CAPP Center Brand Protection Strategy Summit. Since our launch in 2009 as the first academic body focusing on the complexities of anti-counterfeiting and product protection, we have built our Center through close partnerships with brand owners. We work closely with industry, and other stakeholders, to learn about the brand protection issues of most concern to them and to develop platforms of research, education and outreach that support their missions. This Summit provides us an opportunity to further share our ongoing work and insight exclusively with our brand owner partners. As you will see, the agenda is based on cutting-edge research conducted by MSU faculty and field-based lessons from industry and law enforcement. Our hope is to help facilitate a dialogue of opportunities for industry to work with academia to further data-driven, research-based anti-counterfeit and brand protection strategy. Please take this opportunity to further connect with the A-CAPP Center and its staff, as well as to network with your colleagues, peers, and experts, throughout the many and diverse formal and social activities we have planned. We hope you find great value in this exclusive opportunity to engage interactively in discussions about challenges and strategies in brand protection—both current and emerging. As part of your visit, be sure to take some time to enjoy the beautiful Michi- gan State University campus in East Lansing, the fall colors and Great Lake communities around Michigan, or golf at one of the many local courses. Should you have any questions, please feel free to reach out to me or any member of the A-CAPP Center team. Best regards, Jeremy M. Wilson, Ph.D. Director, A-CAPP Center Professor, School of Criminal Justice