BIOGRAPHIES
Her research examines the impact of messages and social-psychological factors on health
and environmental risk behaviors with a focus on culturally-based differences and
similarities. To this end, Dr. Lapinski has conducted collaborative research projects with
her students and colleagues in a number of countries in Asia, the Pacific Rim, Central
America, and Africa. Her work has been presented at national and international
communication and public health conferences, published in refereed journals including
The Proceedings of the National Academy of Sciences, Health Communication,
Communication Monographs, and others. Her research has been funded by agencies such
as the National Science Foundation, World Health Organization, National Institutes of
Health, and United States Department of Agriculture. Her favorite courses to teach are
International Health Communication, Risk Communication, and Health Communication for
Diverse Populations.
Hairong Li is a professor in the Department of Advertising and Public Relations, College of
Communication Arts and Sciences, Michigan State University. His research has covered
the uses, effects and implications of digital technology in advertising, communication and
marketing, with recent focus on digital analytics. He has published extensively and been
rated a productive scholar by four citation studies. His articles have appeared in many
leading journals, such as the Journal of Advertising, Journal of Advertising Research,
International Journal of Advertising, Journalism and Mass Communication Quarterly, New
Media and Society, Journal of Computer-Mediated Communication, Journal of Consumer
Psychology, Psychology and Marketing, Journal of Interactive Marketing, and Journal of
International Business Studies. Dr. Li is a founding editor of the Journal of Interactive
Advertising and an editorial board member of three major academic journals in the United
States and Europe. His professional experience also includes visiting professor at City
University of Hong Hong, guest editor of a special issue on big data in advertising for the
Journal of Advertising in 2016, chair for the American Academy of Advertising 2014
Preconference on big data for advertising research and education in Atlanta, executive
director for Panmedia Institute in Beijing, senior visiting scholar at Tsinghua University,
chair of the American Academy of Advertising 2009 Asia-Pacific Conference in Beijing,
chair of the AAA 2004 Publications Committee, and Fulbright Scholar at Nanyang
Technological University in Singapore.
Dan Linna is the Director of LegalRnD – The Center for Legal Services Innovation and a
Professor of Law in Residence at Michigan State University College of Law. Previously, Dan
was an equity partner in the litigation department at Honigman Miller Schwartz and Cohn.
He was also a member of Honigman's Automotive and Manufacturing; e-Discovery and
Information Management; Commercial Transactions; and Social, Mobile, and Emerging
Media groups. Dan joined Honigman after clerking for U.S. Court of Appeals Judge James
L. Ryan. Before law school, Dan was an information technology manager, developer, and
consultant. He is the co-founder of and lead organizer for the Detroit and Chicago Legal
Innovation & Technology meetup groups. Dan received his BA from the University of
Michigan, a second BA and an MA in public policy and administration from Michigan State
University, and his JD from the University of Michigan Law School.
Warren MacInnis is the Director of Global Brand Protection for UL and resides in Canada.
His team’s main purpose is to safeguard people, products and places from counterfeit UL
marks while protecting the integri ty and enhancing the value of the UL brand and the
brands of UL’s customers. Warren joined UL in 2007 after retiring from the Royal Canadian
Mounted Police (RCMP) with nearly 22 years of service. Prior to his retirement, he spent
10 years managing and investigating counterfeiting and piracy crimes in the Greater
Toronto Area with the RCMP’s Federal Enforcement Section. As part of his current
responsibilities he manages UL’s Anti-Counterfeiting enforcement efforts and the
Outreach & Capacity Building program which is responsible for initiatives such as the IP
Crime Investigators College, the UL Brand Protection Conference and the International
Law Enforcement IP Crime Conference. Warren works in partnership with a large number
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