Brand Protection Strategy Summit 2016 Agenda Summit 10.01.16 - Page 25

BIOGRAPHIES Her research examines the impact of messages and social-psychological factors on health and environmental risk behaviors with a focus on culturally-based differences and similarities. To this end, Dr. Lapinski has conducted collaborative research projects with her students and colleagues in a number of countries in Asia, the Pacific Rim, Central America, and Africa. Her work has been presented at national and international communication and public health conferences, published in refereed journals including The Proceedings of the National Academy of Sciences, Health Communication, Communication Monographs, and others. Her research has been funded by agencies such as the National Science Foundation, World Health Organization, National Institutes of Health, and United States Department of Agriculture. Her favorite courses to teach are International Health Communication, Risk Communication, and Health Communication for Diverse Populations. Hairong Li is a professor in the Department of Advertising and Public Relations, College of Communication Arts and Sciences, Michigan State University. His research has covered the uses, effects and implications of digital technology in advertising, communication and marketing, with recent focus on digital analytics. He has published extensively and been rated a productive scholar by four citation studies. His articles have appeared in many leading journals, such as the Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Journalism and Mass Communication Quarterly, New Media and Society, Journal of Computer-Mediated Communication, Journal of Consumer Psychology, Psychology and Marketing, Journal of Interactive Marketing, and Journal of International Business Studies. Dr. Li is a founding editor of the Journal of Interactive Advertising and an editorial board member of three major academic journals in the United States and Europe. His professional experience also includes visiting professor at City University of Hong Hong, guest editor of a special issue on big data in advertising for the Journal of Advertising in 2016, chair for the American Academy of Advertising 2014 Preconference on big data for advertising research and education in Atlanta, executive director for Panmedia Institute in Beijing, senior visiting scholar at Tsinghua University, chair of the American Academy of Advertising 2009 Asia-Pacific Conference in Beijing, chair of the AAA 2004 Publications Committee, and Fulbright Scholar at Nanyang Technological University in Singapore. Dan Linna is the Director of LegalRnD – The Center for Legal Services Innovation and a Professor of Law in Residence at Michigan State University College of Law. Previously, Dan was an equity partner in the litigation department at Honigman Miller Schwartz and Cohn. He was also a member of Honigman's Automotive and Manufacturing; e-Discovery and Information Management; Commercial Transactions; and Social, Mobile, and Emerging Media groups. Dan joined Honigman after clerking for U.S. Court of Appeals Judge James L. Ryan. Before law school, Dan was an information technology manager, developer, and consultant. He is the co-founder of and lead organizer for the Detroit and Chicago Legal Innovation & Technology meetup groups. Dan received his BA from the University of Michigan, a second BA and an MA in public policy and administration from Michigan State University, and his JD from the University of Michigan Law School. Warren MacInnis is the Director of Global Brand Protection for UL and resides in Canada. His team’s main purpose is to safeguard people, products and places from counterfeit UL marks while protecting the integri ty and enhancing the value of the UL brand and the brands of UL’s customers. Warren joined UL in 2007 after retiring from the Royal Canadian Mounted Police (RCMP) with nearly 22 years of service. Prior to his retirement, he spent 10 years managing and investigating counterfeiting and piracy crimes in the Greater Toronto Area with the RCMP’s Federal Enforcement Section. As part of his current responsibilities he manages UL’s Anti-Counterfeiting enforcement efforts and the Outreach & Capacity Building program which is responsible for initiatives such as the IP Crime Investigators College, the UL Brand Protection Conference and the International Law Enforcement IP Crime Conference. Warren works in partnership with a large number 21