Brand Protection Strategy Summit 2016 Agenda Summit 10.01.16 - Page 21

BIOGRAPHIES Saleem Alhabash is Assistant Professor of Public Relations and Social Media at the Department of Advertising and Public Relations, Michigan State University. His research focuses on the persuasive effects of social media in the contexts of risky and unsafe behaviors. Laura Bix is a professor at the School of Packaging at Michigan State University and an adjunct associate at Clemson University. Her work focuses on quantifying the interface between people and packaging with the ultimate goal of improving health outcomes. Her unique vein of inquiry was recognized in 2008 by Medical Devices and Diagnostics Industry magazine, when she was named one of the 100 most notable people in the medical device industry. During the last four years, she has served on expert panels convened by the US Centers for Disease Control and Prevention (CDC) as part of their medication safety programs; namely the PROTECT and PROTECT Rx initiatives, which have the goal of reducing the number of unintentional poisonings in children resulting from exposure to medication. From 2012-2014, Dr. Bix served on a national panel formed by the Gerontological Society of America (GSA) and the Consumer Healthcare Products Association (CHPA) that examined behaviors related to medication use in older adults. Her approach to multi-disciplinary endeavors and the value that she places on unique collaborations were honored in 2014 with the Phi Kappa Phi Excellence in Interdisciplinary Scholarship Award (MSU Chapter) and more recently, her leadership skills were recognized when she was appointed as a 2015-2016 MSU fellow for the CIC Academic Leadership Program. Work from her group has been published or cited by numerous publications, including: The Proceedings of the National Academy of Sciences of the US, PLoS One, Consumer Reports and Men’s Health. Kasie Brill is the Director of U.S. Intellectual Property Policy at the U.S. Chamber of Commerce’s Global Intellectual Property Center (GIPC). As Director of U.S. IP Policy, Kasie advocates for the protection of IP rights both online and in physical markets with a special focus on designing public policy solutions to combat counterfeit goods. Prior to joining the Global Intellectual Property Center, Kasie served as an advisor to private sector clients fighting illegal online pharmacies. She also served as law clerk to The Honorable C. Ray Mullins, Chief Judge for the United States Bankruptcy Court for the Northern District of Georgia, Atlanta Division. Kasie is a graduate of both Michigan State University and the Indiana University Maurer School of Law. During law school, Kasie served as President of the Student Bar Association and on the Executive Board of the Sherman Minton Moot Court. She also worked as a research assistant on issues of globalization with a specialization on the global impact of counterfeit luxury goods. She worked for a national advertising agency, and in a variety of federal government positions including work on Capitol Hill, at the United States Supreme Court, and at the Federal Judicial Center. Steven Chermak is a Professor in the School of Criminal Justice and a lead investigator affiliated with the The National Consortium for the Study of Terrorism and Responses to Terror (START). Dr. Chermak’s research has focused on four general areas. First, he has recei ved funding from one of the Department of Homeland Security’s Center of Excellence (The National Consortium for the Study of Terrorism and Responses to Terrorism--START) to study the criminal and terrorist activities of domestic far right extremists. Working with a colleague at the John Jay College of Criminal Justice (Professor Joshua Freilich), this funding has supported the creation of the United States Extremist Crime Database—a national open source database that includes data on the violent and financial crimes committed by extremists in the United States. Second, he has completed several policing projects. This research includes the evaluation of strategies to reduce violence, a study of the intelligence practices of State, Local, and Tribal law enforcement agencies, and assessments of organizational change and implementation. Third, he is studying the sources of funding used by terrorist organizations, with a particular emphasis on examining their use of counterfeited products. Finally, he has studied the media’s role in relation to crime and policing issues. For example, he has examined how community policing and other innovations are presented in the news, 17