Brand Protection Strategy Summit 2016 Agenda Summit 10.01.16 - Page 20

BIOGRAPHIES PANEL SPEAKERS Hairong Li is a professor in the Department of Advertising and Public Relations, College of Communication Arts and Sciences, Michigan State University. His research has covered the uses, effects and implications of digital technology in advertising, communication and marketing, with recent focus on digital analytics. He has published extensively and been rated a productive scholar by four citation studies. His articles have appeared in many leading journals, such as the Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Journalism and Mass Communicatio ΈEΥ…Ιѕɱ䰁9•ά5•‘₯„)…Ή)M½₯•Ρδ°))½ΥΙΉ…°)½˜) ½΅ΑΥΡ•Θ΅5•‘₯…Ρ•) ½΅΅ΥΉ₯…Ρ₯½Έ°)½ΥΙΉ…°½˜ ½ΉΝΥ΅•ΘAΝ卑½±½δ°)AΝ卑½±½δ…Ή5…Ι­•Ρ₯Ήœ°)½ΥΙΉ…°½˜%ΉΡ•Ι…Ρ₯Ω”)5…Ι­•Ρ₯Ήœ°…Ή)½ΥΙΉ…°½˜%ΉΡ•ΙΉ…Ρ₯½Ή…° ΥΝ₯Ή•Ν́MΡΥ‘₯•ΜΈΘΈ)1€₯́„™½ΥΉ‘₯Ήœ•‘₯ѽȁ½˜Ρ‘”)½ΥΙΉ…°½˜%ΉΡ•Ι…Ρ₯Ω”)‘Ω•ΙΡ₯Ν₯Ήœ…Ή…Έ•‘₯Ρ½Ι₯…°‰½…ɐ΅•΅‰•Θ½˜Ρ‘Ι•”΅…©½Θ)……‘•΅₯Œ©½ΥΙΉ…±Μ₯ΈΡ‘”UΉ₯Ρ•Mхѕ́…ΉΥΙ½Α”Έ!₯Μ)ΑΙ½™•ΝΝ₯½Ή…°•αΑ•Ι₯•Ή”…±ΝΌ₯Ή±Υ‘•ΜΩ₯Ν₯Ρ₯ΉœΑΙ½™•Νͽȁ…Π) ₯ΡδUΉ₯Ω•ΙΝ₯Ρ䁽˜!½Ήœ!½Ήœ°Υ•ΝЁ•‘₯ѽȁ½˜„ΝΑ•₯…°₯ΝΝΥ”)½Έ‰₯œ‘…Ρ„₯Έ…‘Ω•ΙΡ₯Ν₯Ήœ™½ΘΡ‘”)½ΥΙΉ…°½˜‘Ω•ΙΡ₯Ν₯Ήœ₯Έ(ΘΐΔΨ°‘…₯ȁ™½ΘΡ‘”΅•Ι₯…Έ…‘•΅δ½˜‘Ω•ΙΡ₯Ν₯Ήœ€ΘΐΔΠ)AΙ•½Ή™•Ι•Ή”½Έ‰₯œ‘…Ρ„™½Θ…‘Ω•ΙΡ₯Ν₯ΉœΙ•Ν•…ɍ …Ή)•‘Ս…Ρ₯½Έ₯ΈΡ±…ΉΡ„°•α•ΥΡ₯Ω”‘₯Ι•Ρ½Θ™½ΘA…Ή΅•‘₯„)%ΉΝΡ₯ΡΥΡ”₯Έ •₯©₯Ήœ°Ν•Ή₯½ΘΩ₯Ν₯Ρ₯ΉœΝ‘½±…ȁ…ЁQΝ₯Ή‘Υ„)UΉ₯Ω•ΙΝ₯Ρ䰁‘…₯ȁ½˜Ρ‘”΅•Ι₯…Έ…‘•΅δ½˜‘Ω•ΙΡ₯Ν₯Ήœ(ΘΐΐδΝ₯„΅A…§Ύ²Œ ½Ή™•Ι•Ή”₯Έ •₯©₯Ήœ°‘…₯ȁ½˜Ρ‘”(ΘΐΐЁAΥ‰±₯…Ρ₯½ΉΜ ½΅΅₯ΡΡ•”°…ΉΥ±‰Ι₯‘ЁM‘½±…ȁ…Π)9…Ήε…ΉœQ•‘Ή½±½₯…°UΉ₯Ω•ΙΝ₯Ρδ₯ΈM₯Ή…Α½Ι”Έ(ΔΨ) ½ΉΙ…]½Ήœ₯́…ΈΡΡ½ΙΉ•δ΅‘Ω₯ͽȁέ₯Ρ Ρ‘” ‘₯Ή„…Ή)Ή™½Ι•΅•ΉΠQ•…΅Μ½˜Ρ‘”=™™₯”½˜A½±₯δ…Ή%ΉΡ•ΙΉ…Ρ₯½Ή…°)™™…₯ΙΜ€‘=A%€…Ёё”‘•…‘ΕΥ…ΙΡ•Ί½˜Ρ‘”UΉ₯Ρ•MΡ…Ρ•Μ)A…Ρ•ΉΠ…ΉQΙ…‘•΅…Ι¬=™™₯”€‘AQ<€₯Έ±•α…Ή‘Ι₯„°Y₯ɝ₯Ή₯„Έ)!”‘…Ή‘±•Μ₯ΉΡ•±±•ΡΥ…°΅ΑΙ½Α•ΙΡ䁕Ή™½Ι•΅•ΉΠ₯ΝΝΥ•Μ)½Ή•ΙΉ₯Ήœ ‘₯Ή„…ΉQ…₯έ…Έ°…́ݕ±°…́½ΥΉΡΙ₯•Μ™½Ι΅₯Ήœ)Ρ‘”M8€‘ΝΝ½₯…Ρ₯½Έ½˜M½ΥΡ‘•…ΝЁΝ₯…Έ9…Ρ₯½ΉΜ€…Ή)A €‘Ν₯„΅A…§Ύ²Œ½Ή½΅₯Œ ½½Α•Ι…Ρ₯½Έ€•½Ή½΅₯•ΜΈ)Ι½΄€Θΐΐ܁Ѽ€ΘΐΔΘ°‘”έ…́ё”%ΉΡ•±±•ΡΥ…°AΙ½Α•ΙΡδI₯‘ΡΜ)=™™₯•Θέ₯Ρ Ρ‘”UΉ₯Ρ•Mхѕ́ ½ΉΝΥ±…Ρ”•Ή•Ι…°₯Έ)Υ…Ήι‘½Τ° ‘₯Ή„°έ₯Ρ Ι•ΝΑ½ΉΝ₯‰₯±₯Ρ䁙½Θ΅•Ι₯…Έ)₯ΉΡ•±±•ΡΥ…°΅ΑΙ½Α•ΙΡδ₯ΝΝՕ́₯ΈΝ½ΥΡ‘•ΙΈ ‘₯Ή„…Ή)ΝΥΑ•ΙΩ₯Ν₯ΉœΡ‘”AQ<‰Ι…Ή Ρ‘•Ι”Έ!”‘…Μ€Θ́啅Ί½˜)•αΑ•Ι₯•Ή”₯Έ₯ΉΡ•±±•ΡΥ…°΅ΑΙ½Α•ΙΡ䁡…ΡΡ•ΙΜ°Ι•ΑΙ•Ν•ΉΡ₯Ήœ)Ρ‘”UΉ₯Ρ•Mхѕ́½Ω•ΙΉ΅•ΉΠ…ΉΡ‘”ΑΙ₯Ω…Ρ”Ν•Ρ½ΘΈ%Έ(ΔδδΜ°‘”©½₯Ή•Ρ‘”AQ<…́„QΙ…‘•΅…Ι¬α…΅₯Ή₯Ήœ)ΡΡ½ΙΉ•δ°‰•…΅”„M•Ή₯½ΘΡΡ½ΙΉ•δ°…ΉΡ‘•Έ©½₯Ή•Ρ‘”)=™™₯”½˜A½±₯δ…Ή%ΉΡ•ΙΉ…Ρ₯½Ή…°™™…₯ΙΜΈ!”‘…́±₯Ρ₯…Ρ₯½Έ)•αΑ•Ι₯•Ή”₯Έ₯ΉΝΥΙ…Ή”΅‘•™•ΉΝ”΅…ΡΡ•Ίέ₯Ρ Ρ‘”±…άƒΎ²Ι΄)½˜)½Ι‘…Έ° ½εΉ”°…ΉM…Ω₯Ρ́₯Έ]…Ν‘₯ΉΡ½Έ°Ή Έ!”Ν•ΙΩ•)…́„½Ω•ΙΉ΅•ΉΠ΅Ι•±…Ρ₯½ΉΜ•α•ΥΡ₯Ω”έ₯Ρ Ρ‘”MΑ•₯…±Ρδ)ΕΥ₯Α΅•ΉΠ5…Ι­•ΠΝΝ½₯…Ρ₯½Έ€‘M5€°„ΡΙ…‘”…ΝΝ½₯…Ρ₯½Έ)Ι•ΑΙ•Ν•ΉΡ₯ΉœΡ‘”…ΥΡ½΅½Ρ₯Ω”…ΉΩ•‘₯±”…™Ρ•Ι΅…Ι­•Π)₯Ή‘ΥΝΡΙ丁Ή…Ρ₯Ω”½˜A…±Ό±ΡΌ° …±₯™½ΙΉ₯„°‘”₯́„Ι…‘Υ…Ρ”½˜)Q‘”)½‘ΉΜ!½Α­₯ΉΜUΉ₯Ω•ΙΝ₯Ρ䁅Ή•½Ι•Ρ½έΈUΉ₯Ω•ΙΝ₯Ρδ)1…܁ •ΉΡ•ΘΈ±Υ•ΉΠ₯Έ …ΉΡ½Ή•Ν”°‘”₯́…‘΅₯ΡΡ•ΡΌΑΙ…Ρ₯”)±…܁₯ΈΡ‘”₯ΝΡΙ₯Π½˜ ½±Υ΅‰₯„…ΉΡ‘”MΡ…Ρ”½˜5…Ιε±…ΉΈ)!”₯́…Έ…Ω₯±…ΝΝ₯Œ΅•Ι₯…Έ…ΥΡ½΅½Ρ₯Ω”•ΉΡ‘ΥΝ₯…ΝΠ( ΔδΨΆ…Ή€ΔδάΆΩ₯ΉΡ…”€°…Ή„Ρ•Ή½Θ‘ΙΥ΅΅•Θέ₯Ρ Ρ‘”) ₯Ρ䁽˜±•α…Ή‘Ι₯„A₯Α•Μ…ΉΙΥ΅Μ°έ‘•Ι”‘₯́ΝΑ½ΥΝ”₯́„)Α₯Α•Θ