Brand Protection Strategy Summit 2016 Agenda Summit 10.01.16 - Page 15

SUMMIT AGENDA DETAIL L OCTOBER 5, 2016 Lansing Center 333 East Michigan Avenue Lansing, MI 48933 Spark Tables III (continued) Return on Investment (ROI): Brand Protection Programs Will Demerer, Doctoral Student, Department of Accounting and Information Systems, Michigan State University Karen Sedatole, Professor, Department of Accounting and Information Systems, Michigan State University 11:30a - 12:15p High Top 10 Trade Facilitation: Trade Enforcement Act of 2015 (“Customs Reauthorization”) Implementation Kasie Brill, Direct "bR2FVV7GV&W'GƖ7R26&W b6W&6Rv&FVV7GV&W'G6V6vF#W3V6WGv&rW&B&F0&fW"7G&VWB66W'6R&fW"7G&VWBV 3#WF67W76&VGF&W2&62F'&B&FV7FFR7Wǒ6दVVG767FB&fW76"6VFW"f"F6VFW&fVFr@&GV7B&FV7FB66b7&֖W7F6R֖6v7FFPVfW'6G'&F7VƗf767FB&fW76"6VFW"f"F6VFW&fVFpB&GV7B&FV7F֖6v7FFRVfW'6GVGvR&fW76"FW'FVBb7Wǒ6vVB֖6v7FFRVfW'6G&VGF&RVvVW&rFWfVVG0fW&&6WW"&W6V&6FV6VvRbVvVW&r֖6v7FFRVfW'6G&VGF&R &WGW&fW7FVB$'&B&FV7F&w&0vFVW&W"F7F&7GVFVBFW'FVBb66VFr@f&F77FV2֖6v7FFRVfW'6G&V6VFFR&fW76"FW'FVBb66VFrBf&F77FV2֖6v7FFRVfW'6G&VGF&R0'FW&rvFFRR2vfW&VBfW'6V06&BvrGF&WGf6"f"6BVf&6VVBVG2@ff6RbƖ7BFW&Fff'2VFVB7FFW2FVB@G&FV&ff6P&VGF&R@