SUMMIT AGENDA
DETAIL
OCTOBER 5, 2016
9:45a - 10:30a
Spark Tables II (continued)
Return on Investment (ROI): Brand Protection Programs
Will Demerer, Doctoral Student, Department of Accounting and
Information Systems, Michigan State University
Karen Sedatole, Professor, Department of Accounting and
Information Systems, Michigan State University
Lansing Center
333 East Michigan Avenue
Lansing, MI 48933
High Top 10
10:30a - 10:45a Break
10:45a - 11:30a Panel: Brand Protection in China
Jack Chang, Vice Chairman, Quality Brands Protetion Committee and
Special Counsel to Chairman, L Brands
Ron Davis, Industry Fellow, Center for Anti-Counterfeiting and Product
Protection, Michigan State University and Vice Chairman Emeritus,
Quality Brands Protection Committee of China
Hairong Li, Professor, Advertising and Core Faculty of Asian Studies
Center, Michigan State University
Conrad Wong, Attorney-Advisor for China and Enforcement Units at
Office of Policy and International Affairs, United States Patent and
Trademark Office
Moderator, Jay Kennedy, Assistant Professor, Center for Anti-Counterfeiting
and Product Protection and School of Criminal Justice, Michigan State
University
11:30a - 12:15p
Spark Tables III
Brand Protection in China
Ron Davis, Industry Fellow, Center for Anti-Counterfeiting and
Product Protection, Michigan State University, and Vice
Chairman Emeritus, Quality Brands Protection Committee of
China
Hairong Li, Professor, Advertising and Core Faculty of Asian
Studies Center, Michigan State University
Conrad Wong, Attorney-Advisor for China and Enforcement
Units at Office of Policy and International Affairs, United States
Patent and Trademark Office
High Top 1
Building a Typology of Product Counterfeiters
Steve Chermak, Professor, School of Criminal Justice, Michigan
State University
High Top 2
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