Brand Protection Strategy Summit 2016 Agenda Summit 10.01.16 - Page 13

SUMMIT AGENDA DETAIL OCTOBER 5, 2016 9:45a - 10:30a Spark Tables II (continued) Return on Investment (ROI): Brand Protection Programs Will Demerer, Doctoral Student, Department of Accounting and Information Systems, Michigan State University Karen Sedatole, Professor, Department of Accounting and Information Systems, Michigan State University Lansing Center 333 East Michigan Avenue Lansing, MI 48933 High Top 10 10:30a - 10:45a Break 10:45a - 11:30a Panel: Brand Protection in China Jack Chang, Vice Chairman, Quality Brands Protetion Committee and Special Counsel to Chairman, L Brands Ron Davis, Industry Fellow, Center for Anti-Counterfeiting and Product Protection, Michigan State University and Vice Chairman Emeritus, Quality Brands Protection Committee of China Hairong Li, Professor, Advertising and Core Faculty of Asian Studies Center, Michigan State University Conrad Wong, Attorney-Advisor for China and Enforcement Units at Office of Policy and International Affairs, United States Patent and Trademark Office Moderator, Jay Kennedy, Assistant Professor, Center for Anti-Counterfeiting and Product Protection and School of Criminal Justice, Michigan State University 11:30a - 12:15p Spark Tables III Brand Protection in China Ron Davis, Industry Fellow, Center for Anti-Counterfeiting and Product Protection, Michigan State University, and Vice Chairman Emeritus, Quality Brands Protection Committee of China Hairong Li, Professor, Advertising and Core Faculty of Asian Studies Center, Michigan State University Conrad Wong, Attorney-Advisor for China and Enforcement Units at Office of Policy and International Affairs, United States Patent and Trademark Office High Top 1 Building a Typology of Product Counterfeiters Steve Chermak, Professor, School of Criminal Justice, Michigan State University High Top 2 9