Brand Protection Strategy Summit 2016 Agenda Summit 10.01.16 - Page 12

SUMMIT AGENDA D DETAIL OCTOBER 5, 2016 Lansing Center 333 East Michigan Avenue Lansing, MI 48933 9:45a - 10:30a Spark Tables II (continued) Intellectual Property Crime Networks Brandon Sullivan, Assistant Professor, Center for Anti-Counterfeiting and Product Protection, Michigan State University High Top 2 Public-Private Partnerships Monica Mena, Senior Manager, Outreach and Capacity Building, Anti-Counterfeiting Operations, Underwriters Laboratories High Top 3 Risk Assessment for Brand Protection Rod Kinghorn, Outreach Specialist, Center for Anti-Counterfeiting and Product Protection, Michigan State University High Top 4 Training for Brand Protection Kari Kammel, Assistant Director of Education and Outreach, Centerfor Anti-Counterfeiting and Product Protection, Michigan State University Mike DeStefano, Industry Fellow, Center for Anti-Counterfeiting and Product Protection, Michigan State University High Top 5 Value of Secondary Trademarks in Enforcement Leah Evert-Burks, Industry Fellow and Managing Editor of The BPP, A-CAPP Center, Michigan State University High Top 6 Finding the Patterns of the Illicit Trader WIthin the Data Kevin Weaver, Director, Brand Protection Technology, Johnson and Johnson and member of the Center for Anti-Counterfeiting and Product Protection, Industry Advisory Board High Top 7 Human Interaction with Packaging Laura Bix, Associate Professor, School of Packaging, Michigan State University High Top 8 Legal Innovation, Data, and Technology: Opportunities for Legal Departments & Multidisciplinary Teams Daniel Linna Jr., Director of LegalRnD, Center for Legal Services Innovation and Professor of Law in Residence, College of Law, Michigan State University High Top 9 8