Brand Protection Strategy Summit 2016 Agenda Summit 10.01.16 - Page 11

SUMMIT AGENDA DETAIL L OCTOBER 4, 2016 Lansing Center 333 East Michigan Avenue Lansing, MI 48933 Discussion Roundtables II (continued) Measuring Counterfieting Brandon Sullivan, Assistant Professor, Center for Anti-Counterfeiting and Product Protection, Michigan State University 3:15p - 4:00p Roundtable 2 How to Utilize Industry Groups Leah Evert-Burks, Industry Fellow and Managing Editor of The BPP, Center for Anti-Counterfeiting and Product Protection, Michigan State University Roundtable 3 Partnerships Warren MacInnis, Director, Global Security and Brand Protection, Underwriters Laboratories Roundtable 4 4:00p Closing Main Stage 6:00p - 10:00p Reception OCTOBER 5, 2016 The View, Cooley Law School Stadium Outfield 312 North Cedar Street Lansing, MI 48912 Lansing Center 333 East Michigan Avenue Lansing, MI 48933 Registration, Breakfasts, Exhibits River Concourse/River Street Pub 9:00a - 9:45a Keynote: How to Protect Your Trademark in China Jack Chang, Vice Chairman, Quality Brands Protetion Committee and Special Counsel to Chairman, L Brands A 8:30a - 9:00a Main Stage 9:45a - 10:30a Spark Tables II International TM Registration Strategies Roland Pamm, Industry Fellow, Center for Ant