Brand Protection Strategy Summit 2016 Agenda Summit 10.01.16 - Page 10

SUMMIT AGENDA DETAIL D OCTOBER 4, 2016 Lansing Center 333 East Michigan Avenue Lansing, MI 48933 11:00a - 11:15a Break River Street Pub 11:15a - 12:00p Keynote: Intellectual Property Enforcement Coordinator Danny Marti, Intellectual Property Enforcement Coordinator, U.S. IPEC Office Main Stage 12:00p - 1:30p Lunch, Networking, Exhibit Booths River Concourse/River Street Pub 1:30p - 2:15p Keynote: Canada: Intellectual Property Developments Douglas George, Consul General of Canada Main Stage 2:15p - 3:00p Discussion Roundtables I Building/Enhancing Supply Chain Partnerships: Increasing Guardianship Jay Kennedy, Assistant Professor, Center for Anti-Counterfeiting and Protection and School of Criminal Justice, Michigan State University Vernon Miller, Associate Professor, Communications and Management Departments, Michigan State University Roundtable 1 Measuring CounterÔ¨Āeting Brandon Sullivan, Assistant Professor, Center for Anti-Counterfeiting and Product Protection, Michigan State University Roundtable 2 Social Media Users: Engaging in Risky Behavior & Social Norms Saleem Alhabash, Assistant Professor, Department of Advertising and Public Relations, Michigan State University Roundtable 3 Risk Communication Research and Brand Protection Maria Lapinski, Professor, Department of Communication and Michigan Ag-Bio Research, Michigan State University Roundtable 4 3:00p - 3:15p Break River Concourse/River Street Pub 3:15p - 4:00p Discussion Roundtables II Building/Enhancing Supply Chain Partnerships: Increasing Guardianship Jay Kennedy, Assistant Professor, Center for Anti-Counterfeiting and Protection and School of Criminal Justice, Michigan State University Vernon Miller, Associate Professor, Communications and Management Departments, Michigan State University Roundtable 1 6