SUMMIT AGENDA
DETAIL
D
OCTOBER 4, 2016
Lansing Center
333 East Michigan Avenue
Lansing, MI 48933
11:00a - 11:15a
Break
River Street Pub
11:15a - 12:00p
Keynote: Intellectual Property Enforcement Coordinator
Danny Marti, Intellectual Property Enforcement Coordinator, U.S. IPEC
Office
Main Stage
12:00p - 1:30p
Lunch, Networking, Exhibit Booths
River Concourse/River Street Pub
1:30p - 2:15p
Keynote: Canada: Intellectual Property Developments
Douglas George, Consul General of Canada
Main Stage
2:15p - 3:00p
Discussion Roundtables I
Building/Enhancing Supply Chain Partnerships: Increasing Guardianship
Jay Kennedy, Assistant Professor, Center for Anti-Counterfeiting and
Protection and School of Criminal Justice, Michigan State University
Vernon Miller, Associate Professor, Communications and Management
Departments, Michigan State University
Roundtable 1
Measuring Counterfieting
Brandon Sullivan, Assistant Professor, Center for Anti-Counterfeiting
and Product Protection, Michigan State University
Roundtable 2
Social Media Users: Engaging in Risky Behavior & Social Norms
Saleem Alhabash, Assistant Professor, Department of Advertising and
Public Relations, Michigan State University
Roundtable 3
Risk Communication Research and Brand Protection
Maria Lapinski, Professor, Department of Communication and Michigan
Ag-Bio Research, Michigan State University
Roundtable 4
3:00p - 3:15p
Break
River Concourse/River Street Pub
3:15p - 4:00p
Discussion Roundtables II
Building/Enhancing Supply Chain Partnerships: Increasing Guardianship
Jay Kennedy, Assistant Professor, Center for Anti-Counterfeiting and
Protection and School of Criminal Justice, Michigan State University
Vernon Miller, Associate Professor, Communications and Management
Departments, Michigan State University
Roundtable 1
6