Brand Protection Strategy Summit 2015 Summit Agenda | Page 21

Speakers Jeremy M. Wilson Jeremy M. Wilson is the Director of the Center for Anti-Counterfeiting and Product Protection and a Professor in the School of Criminal Justice at Michigan State University. Prior to joining MSU, Dr. Wilson was a Behavioral Scientist at the RAND Corporation where he directed many local, national, and international public safety projects and served as founding Associate Director of the Center on Quality Policing and founding Director of the Police Recruitment and Retention Clearinghouse. He is a visiting scholar in the Australian Resource Council’s Centre of Excellence in Policing and Security at Griffith University, and he recently held the Willett Chair in Public Safety in the Center for Public Safety at Northwestern University and was an adjunct professor of public policy at Carnegie Mellon University. Dr. Wilson has collaborated with police agencies, communities, task forces, governments, and professional organizations throughout the U.S. and the world on many of the most salient public safety problems. Jeremy’s research on anti-counterfeiting integrates and draws from his broader interests in the areas of law enforcement, violence prevention, and internal security. Adam Zwickle Adam Zwickle is an Assistant Professor in the School of Criminal Justice at Michigan State University. He conducts interdisciplinary social science research centered on communicating environmental risks and encouraging sustainable behaviors. Drawing from the fields of social psychology and risk communication, his work integrates theories of individual perception and message framing to aide communication practitioners. Specifically, his goal is to better communicate environmental risks in ways that reduce the amount that their long term impacts are discounted. He is also active in sustainability issues at the university level. He has worked with colleagues to develop a valid assessment of sustainability knowledge targeted at undergraduate students, partnered with university sustainability offices to increase conservation behaviors among students, and believes in using campuses as living laboratories to produce both theoretical and practical research as well as tangible local impacts. 17