Breakout Session Description
Tuesday, October 7
2:00 P.M.-2:45 P.M.
Market Monitoring Roundtable
This roundtable will discuss the limits to market monitoring and the reasons why. It will also discuss developing
a strategy to engage with business partners and the most effective actions. Further discussion will include the
use of sales and distribution partners as indicators of what they are seeing and their pain points, with attention
to sales discount sites that are gaining more prominence and are accelerating in growth and popularity.
Leah Evert Burks, Kevin Weaver
B119
Financial and Cargo Intermediaries Roundtable
This roundtable will discuss the vital role of intermediaries throughout the supply and distribution chain in
identifying, preventing, and addressing product counterfeiting, as well as ways brand owners can leverage
relationships with intermediaries to increase the reach of brand protection strategies.
Phil Hopkins, Jay Kennedy
B120
Partnership Building Roundtable
This roundtable will discuss the importance of partnership building both with the private and public sector in
combatting product counterfeiting, including elements and the process for successful partnerships.
Rod Kinghorn
Quad
Emerging Areas of Research Breakout Panel
This breakout panel will showcase emerging areas of research that can be applied to combatting product
counterfeiting. Areas will include: Avatar Effects on the Self: How virtual self-representations influence real
behavior; Impurity profiling of illicit drugs for source attribution; State Legislation project of anti-counterfeiting
statutes; Systematic literature review project on product counterfeiting in criminology/criminal justice; Framing
messages to encourage cooperative behavior and its application to consumer and supply chain contexts.
Moderator:
Kari Kammel
A169
Panelists:
Robby Ratan, Ruth Waddell Smith
Brandon Sullivan, Adam Zwickle
2:45 P.M.-3:30 P.M.
Cyber Security Roundtable
This roundtable will discuss trends in cyber security and their application to anti-counterfeiting.
Tom Holt, Brian Monks
B120
Workforce Training and Recruitment Roundtable
This roundtable will discuss training a global workforce of law enforcement and industry. Specifically, the
following will be discussed: identifying the audience, needs assessment, creating globally relevant and practical
content; adult learning engagement, delivering the content globally, and marketing to your audience.
Kari Kammel, Monica Mena
A169
Employee Theft of Intellectual Property Roundtable
This roundtable will discuss the role of employees (current and former) in the transfer of knowledge away from
a brand owner, as well as strategies to reduce IP theft by insiders and enhance internal guardianship of IP.
Jay Kennedy
Quad Room
6