B.O.S.S. CODE MAGAZINE ISSUE 12 | Page 11

Loacation/Name: For starters, we are located in New Jersey and as you know the name of the company is Be The Difference.

Who Are the Founders: (Joy)Fortunately, I honestly say I'm the official founder. Without the help from the growing team, BTDLLC would have to shut its doors.

How long have you been in operation? BTDLLC was officially formated in August of 2014.

What drives you to build your brand? Had it not been for the good and bad reception of some designs, the drive would no longer exist. One of the most recent examples of a somewhat negative comment turned into must continue. We were recently at a festival and a nice family came by. The mother loved My future is bright shirt for their child but the father commented by saying it's a little too positive. As you know we did not get that sale. What it made us realize is some people are still ashamed to be bold about their stand on being positive. This situation but batteries in our backs to continue.

What is your short term goal? A short term goal is to get our onesies in hospital gift shops.

What is your long term goal? Long term goal is to be able to stay in business. For people really to "GET IT" and "LIVE IT". We believe it's in all of us to do good, but making good become poplar again will take time. Blood sweat and tears. Of which I've had my share.

Who is your target customer? We would like to target everyone naturally, but realistically, if we can make life changing impressions on our kids and youth....priceless!

Tell us about a recent business highlight : One of the most recent highlights was being apart of @flstyleblog international blog site, @growinginjersey jenna adding us to her blog and providing tees for 5yr old @isaiah_moss photoshoot (you can find them on IG)

How can we order your product? If you would like to support this lifestyle brand movement shop at www.bethedifferencellc.com Follow on IG: @BTDLLC www.Facebook.com/btdllc for daily inspiration.

What else should we know about your company? I would be remise if I did not give thanks to the team. Spokes people Maryann and Tory. Sales Clem and each and every person who buy and wear our apparel.

Well it was great sharing a little taste of BTDLLC. If you want to know more you have to stay in the loop we promise B.O.S.S Code will be one of the first to know!!!

www.bethedifferencellc.com