Book of Abstracts: July 2013 Paliwanagan sa UP Diliman July 2013 | Page 18

About the Asian Institute of Tourism
The UP Asian Institute of Tourism (AIT) is the premier institution of tourism education
in the Philippines. It is the first school in Southeast Asia to offer a four-year degree
program leading to a Bachelor of Science in Tourism. The Institute performs the
three basic functions of teaching, research and extension, fulfilling the following
objectives: 1) To develop leaders, entrepreneurs, managers, and qualified staff
for the tourism industry; 2) To provide a place for the conduct of professional and
technical programs for the hospitality industry; 3) To assist in the development,
growth, and professionalization of tourism; and 4) To provide a realistic instructional
and research laboratory for tourism operations and management.Today, AIT
remains at the forefront of tourism education and training in the country. As
tourism becomes a global strategic agenda, it continues its leading functions and
actively maintains its links with the various sectors of society. (Source: http://

Another activity is the lecture-workshop on technological upgrading of the coconut
industry and organizing of coconut farmers, perhaps the