Book of Abstracts: 20 January 2014 Paliwanagan sa UP Diliman | Page 17

PRELIMINARY SURVEY OF THE PHILIPPINE CREATIVE
AND CULTURAL INDUSTRIES: AN INTERCOLLEGE
RESEARCH AGENDA FOR THE ESTABLISHMENT
OF THE P ROPOSED UP SENTRO PARA SA MGA
INDUSTRIYANG LIKHA AT KULTURA (UP SILK)
AND THE NATIONAL ARTS C OMPLEX
AT UP DILIMAN : AN UPDATE
Elena R. Mirano
The research project described in the title above is an unprecedented attempt
by scholars and faculty of six (6) arts and humanities colleges of UP Diliman to
create an overview of the state of the creative and cultural industries in and
around the UP Diliman campus. It is the first phase of a larger study that will
eventually cover three other major centers of culture and creative energy in
the Philippines. Quantitative as well as qualitative methods will be used to
create a picture of the character of these industries in the areas and their
contribution to the national economy. It is the initial phase that seeks to generate
data that will firmly establish UP Diliman as the ideal site for a National Arts
Complex alongside the current National Science and National Engineering
complexes in Diliman.
About the Presenter
Elena Rivera Mirano is a Professor of Art Studies at the College of Arts and
Letters of the University of the Philippines Diliman, where she currently serves
as the Dean. She has an AB in English, cum laude, an MA in Comparative
Literature, and a PhD in Philippine Studies from the same university, as well as
a Master of Arts in Humanities from Stanford University. As a researcher in the
traditional culture of the Southern Tagalog region, she has authored Subli:
One Dance in Four Voices/Subli: Isang Sayaw sa Apat na Tinig (National
Book Award, Art Book Category, 1989), Ang mga Tradisyonal na Musikang
Pantinig sa Lumang Bauan, Batangas (Gawad Chancellor, University of the
Philippines, Diliman, “Best Book,” Humanities Category, 1998) and The Life
and Works of Marcelo Adonay (Alfonso Ongpin Award and National Book
Award, Art Book Category, 2009). She served as research director for the
Philippine Program at the 1998 Smithsonian Folklife Festival in Washington D.C.
and the Batangas City Museum (2006).

which she produced for the Diamond Jubilee of the University of the Philippines.
A one-woman show developed for the launch of this album was subsequently
toured by the Cultural Center of the Philippines as part of its Outreach Program
(November 1986). As current director of the Cherubim and Seraphim, the official
children’s choir of the University of the Philippines, she commissioned and
produced the theater piece, Awit ni Pulau, (1996) with music by Ramon P.
Santos and libretto by Edgardo Maranan. She also conceptualizes and directs
the group’s annual summer program of workshops and concert tours.
In 2001, she was designated laureate of the prestigious Prince Claus Fund for
Culture and Development of the Netherlands in recognition of her achievements.
In 2007, an Achievement Award in Humanities was conferred on her by the
National Research Council of the Philippines.
About the College of Arts and Letters
The College of Arts and Letters (CAL) of the University of the Philippines
Diliman was established in 1983, as a result of a three-way split of the College
of Arts and Sciences (CAS). CAL originated from the College of Philosophy,
Science and Letters established in UP in 1910 and was renamed as College of
Liberal Arts and Sciences a year later. It offered degree programs in the
humanities, social sciences and natural sciences, and serviced the General
Education Program.
On 30 September 1976, a Reorganization Plan led to the creation of three
divisions: Humanities, Science, and Social Sciences and Philosophy. The
Humanities Division consisted of five departments under an Associate Dean.
These departments were the Art Studies, English and Comparative Literature,
European Languages, Filipino and Philippine Literature, and Speech
Communication and Theatre Arts, which are still the academic core of the
College today.
Through the years, CAL has maintained its leadership in arts and letters in the
Philippines. The basic functions of the College remain - instruction, research
and extension work. It continues to uphold humanistic ideals in the midst of
technological advancement, promote arts and letters as instruments of liberation
and empowerment, and inculcate values that promote a nationalistic culture.
(Source: http://kal.upd.edu.ph/page.php?p=3)

In the domain of the performing arts, she was the featured performer of the
recording album, “Kumintang: Awitin ng mga Tagalog na taga-Batangas,”

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