The new Bonitas Brand campaign
Bonitas has launched a new campaign called Epiphanies with advertising across television , radio and digital platforms , running from July to December . The medical aid market is a competitive one , so to ensure the sustainability and growth of Bonitas , we need to market ourselves to ensure that consumers are aware of us .
One of the ways we do this is to actively market the brand on television and radio . Our 2017 campaign provides individuals with the reason they should choose Bonitas as their medical aid which is because our staff never stops thinking of how to improve medical aid for you .
Listen out for our radio adverts
Bonitas has taken to the airwaves with three radio adverts about the International travel benefit , chronic medicine delivery and Bonitas having the largest GP network .
The ads will run on Highveld Stereo 94.7 FM , Radio 702 and Kaya FM 95.9 . In these ads , three characters , Razia , Sipho and Taryn have breakthrough ideas about medical aid after hours while at the grocery store , on the couch and while looking for a clothing receipt at home , respectively .
In the 2016 Eureka Campaign we introduced the idea of offering individuals medical aid the way it should be which is members pay for medical aid and we give you the cover you pay for . The 2017 Epiphanies Campaign adds to this message , showing that Bonitas strives to put the interests of members first at all times with products that are simple to understand , easy to use and offer members more value for money .
See our advert at the airport and on television
The 30-second Epiphanies television advert is currently being shown on SABC , e . TV and DStv as well as at airports across the country . It showcases four Bonitas employee characters , Mamelo , Nadira , Lauren and Jeff having breakthrough ideas about medical aid after hours , demonstrating that Bonitas staff members are always thinking of ways to make medical aid better for members .
Check out our online videos , banners and adverts
We are currently running five 30-second YouTube videos and various website banners as well as online adverts as part of a digital and social media campaign on Google , Facebook , Twitter and other websites . The YouTube videos , banners and adverts showcase Bonitas benefits and care programmes , showing what a medical aid should be and making audiences question whether their own medical aid measures up .
We hope you will enjoy seeing and listening to all elements of the 2017 Epiphanies Campaign which aims to entertain you with its distinctive look , interesting characters and humorous plotlines . We encourage you to find out more about the campaign by viewing and listening to the adverts on our TV , airport , radio and online platforms .
TV Channels : SABC , ETV and DSTV
Radio Stations : Highveld Stereo 94.7 FM , Radio 702 and Kaya FM 95.9
Website : www . bonitas . co . za
B-Living Issue 3 , 2017 Page 21