Bonitas Member Magazine B-Living Issue 3 | Page 21

Bonitas scoops Icon and
Kasi Star Brand Awards
Bonitas has taken top honours, winning the medical aid category in the IconBrands Survey in August
and the Kasi Star Brand Awards in March. Both awards are independently awarded after extensive
research by independent agency, Ask Afrika.
Kasi Star Brand Awards IconBrands Award
Earlier this year Bonitas was named the winner of the
Medical Aid category in the Kasi Star Brand Awards – run
by Ask Africa through The Target Group Index (TGI) –
which looks at SA’s number one Township Brands. For the second year in succession, Bonitas was announced
as the winner of the Medical Aid category in the
IconBrands Survey, run by The Target Group Index (TGI).
The Ask Africa Kasi Award Survey polled a sample size
of nearly 5 000 people countrywide. A total of 144
categories and 2 996 brands were benchmarked for
loyal usage and brand awareness and the outcome saw
36 South African brands named Kasi Star Brands and an
additional 59 products named Potential Kasi Star Brands.
‘We’re extremely pleased to have been presented with
this Award. Over the years Bonitas has reinvented its
benefits, plans and identity so that they appeal to a
broader market segment. but it is definitely satisfying
to note we continue to emerge as the leading medical
aid in our traditional market,’ says Gerhard Van Emmenis,
Principal Officer of Bonitas.
‘Receiving this award will spur us on to work harder in
delivering on our promise of making quality healthcare
more affordable and accessible.’
Page 20
The survey is the largest of its kind in South Africa with
19 consumer sectors, hundreds of product categories,
thousands of brands and psychographics included in the
measurement. A total of 15 284 consumers, across all
age, income, race and language groups were surveyed,
representing over 25 million adult South African
consumers.
According to TGI, the Ask Africa IconBrands Survey, which
began back in 2009, identifies brands that are well loved
and used by South Africans. Brands that are durable and
have a timeless relationship with consumers.
‘Brand loyalty is something we all strive for but to be
awarded the ICON Award, for a second year, reinforces
the fact we are living up to our commitment of
delivering affordable, quality healthcare,’ says Gerhard
Van Emmenis.
B-Living Issue 3, 2017