10 Business
Communication Tips
To Take Back Control During
Covid-19 Quarantine
It is obvious that the current quarantine situation cannot be compared to any previously an-
nounced pandemics or crises - this time, the world is shutting down completely. The situation is
going to lead to hardly measurable consequences not only for individuals, but also for business-
es. While people actively seek information and assurance from the government and trusted lead-
ers, it is important for companies to demonstrate effective leadership within their own sphere of
influence - through the right communication with employees, customers, partners and suppliers.
“Blue Oceans PR” is a digital communications agency that works with the most influential jour-
nalists around the world, represents innovative companies and start-ups, and, most crucially, has
extensive experience in crisis management. Both communication experts are now sharing some
essential tips on how to communicate in the face of the COVID-19 pandemic, and not to take
advantage of people’s fears, but to provide useful information, to keep everyone calm and in line
with company’s values.
1. Do not ignore the problem
In the event of any unusual situation, do not avoid talking
about problems. A pandemic will inevitably affect your
company and employees, thus talking about security
and any foreseen plans during quarantine with clients,
employees and partners should be a priority. Every-
body needs to know clearly what your business plans
are, whether the team will now work remotely or you will
temporarily be out of business, how you can be con-
tacted and how you are willing to help the others. This
will allow the company to maintain seamless communi-
cation and provide clarity in shaping future communica-
tions. “Gartner” has prepared a useful questionnaire to
help you understand the level of company preparedness
during the pandemic crisis.
46 | BSM MAGAZINE | APRIL 2020
2. Plan internal communication
When a crisis begins, employees need to understand
how it will affect their work and the company itself. In
times of panic, the reluctance to take on responsibility
may begin; thus it is important to appoint a person or a
team which will be responsible for sharing the informa-
tion with employees. Staff should receive all mandatory
information regarding the critical points and risks of a
crisis, how to ensure a safe and responsible environ-
ment and how the work will look like from this point.
Any communication with remote workers should be es-
pecially empathetic - create open communication, un-
derstand that a person is working from home and may
have other family members in the same room, thus the
environment may not be very professional.