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multi creative has held the
Abuja audience spellbound
since he (and his station,
Soundcity) moved to the
city. It is intriguing how the
audience of the hit music
station sometimes want to
fastforward the music just to
hear his voice. His personality
shines through his voice and
we feel like he is having a
one-on-one
conversation
with us.
He attributes this to studying
several radio formats even
before he moved to his new
station. He said, “I thought
it was good to know these
formats and I studied them
because I wanted to give
my listeners an experience.”
While this explains his unique
interactions online, EDK refers
to himself as a “very shy and
socially awkward guy”. other way round. While we
joked about this, I sought his
opinion on the growth of the
Nigerian music industry as an
OAP at a hit music station.
as there was nothing to
suggest this. He was very
conversational and at ease
although he admitted that
he was so used to being
the interviewer and not the young Nigerians have a sense
of pride in being Nigerian
and in speaking indigenous
languages in songs and the
average person connects
better to Nigerian music.
The industry has grown and
as he puts it, “it is fantastic”
and “you can’t fault that
Nigerian pop culture right
now is practically African
pop culture. I listen to a lot
of African radio and I am in
I particularly found this awe of how well they speak
The animated, breezy and statement
unbelievable of Nigerian artists. A lot of
intellectual OAP was born
Osato Edokpayi. I knew this
before the interview as I had
followed his career from Vibes
FM, Benin, Edo State. You can
imagine my excitement when
I got the brief to interview
him for this edition. For years,
I have compiled a list of
questions to ask when I first
saw him and it was just a
seamless conversation when
we met.
The first thing I was curious
about was how he handled
the switch in radio style when
he changed stations. The EDK
in Benin had to talk more
than play music but the roles
reversed in Lagos and now,
Abuja. Despite the cultural
diversity of these three states,
he has held it down in the
most creative way.
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